Stubbies (brand)
Encyclopedia
Stubbies is the brand name for fashion shorts
in Australia
and New Zealand
. The shorts were introduced in 1972 as short fashion shorts for men. Since then the range has expanded to include a range of styles of shorts and shirts for men, and shirts and schoolwear for boys and girls.
Stubbies has entered Australasian slang
vocabulary
, referred to in the Australian Macquarie Dictionary
as "Short shorts of tough material for informal wear".
) acquired Sara Lee Apparel Australasia in 2001 and brought the company back to Australia.
Stubbies also make schoolwear for boys and girls, and a line of casual footwear.
Shorts
Shorts are a bifurcated garment worn by both men and women over their pelvic area, circling the waist, and covering the upper part of the legs, sometimes extending down to or even below the knee, but not covering the entire length of the leg. They are called "shorts" because they are a shortened...
in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. The shorts were introduced in 1972 as short fashion shorts for men. Since then the range has expanded to include a range of styles of shorts and shirts for men, and shirts and schoolwear for boys and girls.
Stubbies has entered Australasian slang
Slang
Slang is the use of informal words and expressions that are not considered standard in the speaker's language or dialect but are considered more acceptable when used socially. Slang is often to be found in areas of the lexicon that refer to things considered taboo...
vocabulary
Vocabulary
A person's vocabulary is the set of words within a language that are familiar to that person. A vocabulary usually develops with age, and serves as a useful and fundamental tool for communication and acquiring knowledge...
, referred to in the Australian Macquarie Dictionary
Macquarie Dictionary
The Macquarie Dictionary is a dictionary of Australian English. It also pays considerable attention to New Zealand English. Originally it was a publishing project of Jacaranda Press, a Brisbane educational publisher, for which an editorial committee was formed, largely from the Linguistics...
as "Short shorts of tough material for informal wear".
History
The brand was established in 1972 by clothing manufacturer Edward Fletcher and Co. More than 750,000 pairs of Stubbies were sold across Australia in that first year. The company later changed its name to Stubbies because of the success of this line. The company was bought out by US-based Sara Lee Corporation in 1990 and moved offshore. Pacific Dunlop (now Pacific BrandsPacific Brands
Pacific Brands is a major Australian company marketing Berlei, Bonds, Clarks , Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, King Gee, Malvern Star, Sheridan, Slazenger, Sleepmaker and Tontine . It once held the Asian Pacific licence for British Knights footwear. It was formed as a division of...
) acquired Sara Lee Apparel Australasia in 2001 and brought the company back to Australia.
Stubbies also make schoolwear for boys and girls, and a line of casual footwear.