Stream Energy
Overview
 
Stream Energy is an American retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 electricity
Electricity
Electricity is a general term encompassing a variety of phenomena resulting from the presence and flow of electric charge. These include many easily recognizable phenomena, such as lightning, static electricity, and the flow of electrical current in an electrical wire...

 and natural gas
Natural gas
Natural gas is a naturally occurring gas mixture consisting primarily of methane, typically with 0–20% higher hydrocarbons . It is found associated with other hydrocarbon fuel, in coal beds, as methane clathrates, and is an important fuel source and a major feedstock for fertilizers.Most natural...

 firm active in the Texas
Deregulation of the Texas Electricity Market
Electricity deregulation in Texas was the result of the coming into force of Texas Senate Bill 7 on January 1, 2002. According to the law, deregulation is to be phased in over several years....

, Pennsylvania, New Jersey, Maryland and Georgia deregulated energy markets and headquartered within the InfoMart building in Dallas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

. Stream Energy focuses primarily upon recruiting independent "sales representatives" (on a Multi-level marketing
Multi-level marketing
Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...

 basis) and servicing residential customers located within Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

, Pennsylvania, Maryland and Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

 jurisdictions that permit consumers the ability to choose their own electricity or gas providers.

Stream Gas & Electric Ltd.
Discussions
Encyclopedia
Stream Energy is an American retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 electricity
Electricity
Electricity is a general term encompassing a variety of phenomena resulting from the presence and flow of electric charge. These include many easily recognizable phenomena, such as lightning, static electricity, and the flow of electrical current in an electrical wire...

 and natural gas
Natural gas
Natural gas is a naturally occurring gas mixture consisting primarily of methane, typically with 0–20% higher hydrocarbons . It is found associated with other hydrocarbon fuel, in coal beds, as methane clathrates, and is an important fuel source and a major feedstock for fertilizers.Most natural...

 firm active in the Texas
Deregulation of the Texas Electricity Market
Electricity deregulation in Texas was the result of the coming into force of Texas Senate Bill 7 on January 1, 2002. According to the law, deregulation is to be phased in over several years....

, Pennsylvania, New Jersey, Maryland and Georgia deregulated energy markets and headquartered within the InfoMart building in Dallas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

. Stream Energy focuses primarily upon recruiting independent "sales representatives" (on a Multi-level marketing
Multi-level marketing
Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...

 basis) and servicing residential customers located within Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

, Pennsylvania, Maryland and Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

 jurisdictions that permit consumers the ability to choose their own electricity or gas providers.

History

Stream Gas & Electric Ltd. (d/b/a Stream Energy) was founded in August 2004 in response to the deregulation of the Texas electricity market
Deregulation of the Texas Electricity Market
Electricity deregulation in Texas was the result of the coming into force of Texas Senate Bill 7 on January 1, 2002. According to the law, deregulation is to be phased in over several years....

. Stream Energy was licensed as a Retail Electrical Provider by the Public Utilities Commission of Texas on 21 January 2005 (license number 10104) and formally began operations through the initial enrollment of Texas electricity customers on 7 March 2005. Stream Energy has since expanded its reach and during May 2008 was certificated by the Public Service Commission of Georgia to providing natural gas service to Georgia consumers. The company has recently expanded into Pennsylvania (Fall 2010) and Maryland (Spring 2011).

Competitive landscape

Since the onset of Texas electricity deregulation in 2002, the regional ex-utility companies active in the Texas power market -- i.e., TXU Energy in north Texas, Reliant Energy
Reliant Energy
RRI Energy, Inc. , based in Houston, Texas, United States, was an energy company that provided electricity to wholesale customers in the United States. The company was one of the largest independent power producers in the nation with more than 14,000 megawatts of power generation capacity across...

 in southeast Texas and Direct Energy
Direct Energy
Direct Energy is a North American retailer of energy and energy services. The company was founded in 1986. With over six million customer relationships in Canada and the United States, it is the largest energy and home services retailer in North America. The current President and Chief Executive...

 in coastal and west Texas—continue to retain roughly 60% of their pre-deregulation former monopoly
Monopoly
A monopoly exists when a specific person or enterprise is the only supplier of a particular commodity...

 residential bases. Stream Energy competes for customers throughout Texas against these incumbent power retailers as well as other emerging electricity providers such as Gexa Energy
Gexa Energy
Gexa Energy, headquartered in Houston, Texas, is an American retail electricity provider which sells electricity service to residential and commercial customers in all deregulated markets in Texas.The company is a subsidiary of NextEra Energy Resources...

, Bounce Energy, Green Mountain Energy
Green Mountain Energy
Green Mountain Energy is a United States company that offers clean electricity products, and carbon offsets to residential and commercial customers.-History:...

, First Texas Energy Corporation, Texas Power
Texas Power
Texas Power is a retail electricity provider serving all deregulated electricity areas in Texas. They are located in Arlington, Texas. Texas Power bills customers for electric service provided by the power distribution companies....

 and Cirro Energy
Cirro Energy
Cirro Energy is an American retail electric provider based in Richardson, Texas, that delivers electrical service and customer service to tens of thousands of power customers throughout the Electric Reliability Council of Texas distribution grid within the deregulated Texas electricity...

.

The Ignite organization

Stream Energy created a separately-branded
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 arm, Ignite, designed to implement a multi-level marketing
Multi-level marketing
Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...

strategy. Substantively employing the model first pioneered within the consumer services sector by Excel Telecommunications, Ignite associates earn commission through the gathering of energy customers. They also earn income when the sales agents they recruit into the business gather a required number of energy customers. All money paid through the Ignite sales organization is solely attributed to custom gathering activities.

Local meetings known as “Business Presentations” are held to introduce invited parties to the Ignite concept. These meetings are conducted throughout Texas at more than 80 venues on a weekly basis. Independent Associates also maintain Ignite internet-based "homesites" that serve as informational web forums for the education of recruits.

Since its first promotional event held on 27 January 2005, Stream Energy has attracted through this Ignite organization more than 190,000 independent associates which, in turn, focus on primarily recruiting individuals from within their "warm market" (family, friends and acquaintances) as prospective electricity customers and future sales agents.

Awards and recognition

Stream Energy has been nominated and given award recognition by several highly respected business organizations and universities:

  • Direct Selling News Global 100: 14th Largest Direct Selling Company in the World—2011

  • Stream Energy Chairman named Finalist for American Business Awards—2011

  • Direct Selling News Global 100: 16th Largest Direct Selling Company in the World—2010

  • Dallas Business Journal: 24th Largest Private Company—2010

  • Stream Energy Executives named Finalists for American Business Awards—2010

  • Inc. 500: 198th Fastest Growing Private Company—2009

  • Direct Selling Association Rising Star Award Finalist—2009

  • Platts Global Energy Rising Star Award Finalist—2007, 2008, 2009, 2010

  • SMU/Cox School of Business Dallas100: 2nd Fastest Growing Private Company

  • Ernst & Young Regional Entrepreneur of the Year Award Winner—2008

  • Genesys Customer Innovations Award Winner—2008

  • Greater Dallas Chamber of Commerce Momentum Award Winner—2007


Media coverage

Stream Energy and its marketing arm Ignite, Inc. are featured in several newspaper articles, magazine write ups and television reports.

  • Stream Energy Chairman Rob Snyder featured in Energy International Quarterly - Nov./Dec. 2010

  • Stream Energy Chairman Rob Snyder featured in D CEO Magazine—Oct. 2010

  • Stream Energy Chairman Rob Snyder featured in Energy Today Magazine—June 2010

  • Stream Energy Chairman Rob Snyder Featured in the Dallas Morning News – March 2010

  • Stream Energy Chairman Rob Snyder Featured in Smart Business Magazine – February 2010

  • Dallas Business Journal / Special Feature “Top Private Companies” – September 2009

  • WFAA ABC Channel 8 (Dallas) / Daybreak Morning Show – March 2009

  • Dallas Business Journal / Special Feature “Dallas 100” – December 2009

  • Dallas Business Journal / Cover Story – January 2008

  • D Magazine – March 2006

  • WFAA ABC Channel 8 (Dallas) – February 2006


External links



Firm information

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