Strathfield is an Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n retailer that sells car stereos, car alarms, home entertainment, small office/home office

Small office/home office

Small office/home office, or SOHO, refers to the category of business or cottage industry which involves from 1 to 10 workers. SOHO can also stand for single office/home office....

 items & mobile devices (eg. mobile phone

Mobile phone

A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

s, MP3 players etc). It had 87 stores in all mainland states and territories in March 2005.

The company was first established in October 1980 in the Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

 suburb of Strathfield

Strathfield, New South Wales

Strathfield is an Inner West suburb of Sydney, in the state of New South Wales, Australia. Strathfield is located 14 kilometres west of the Sydney central business district and is the administrative centre of the local government area of the Municipality of Strathfield...

 - hence the name. Originally, it was known as Strathfield Car Radio and was known as this for a number of years, until other products overtook car stereos as their main earner. This name is still used by many people.

The company expanded into mobile phones in 1987 and it was the first retailer to connect a customer to the GSM network in Australia in 1993. The mid 1990s saw an expansion into SoHo

Small office/home office

Small office/home office, or SOHO, refers to the category of business or cottage industry which involves from 1 to 10 workers. SOHO can also stand for single office/home office....

 and home entertainment devices.

Strathfield listed on the ASX in 1998. Mobile phone and other revenues started to decline from around 2000 onwards and the company has expanded to provide phones from a number of carriers, including Virgin Mobile and Optus

Optus

SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications...

.

The name Strathfield is used for stores that carry the full range of products. Exteriors of these buildings are painted red. Smaller stores that mainly carry mobile phones and accessories and are often located in major shopping centres are branded Strathfield Connect. Strathfield is well-known for its slogan and accompanying jingle Drive In and Jive Away.

On 29 January 2009 the company was placed in receivership