Strategic media runs opposed to tactical media

Tactical media

Tactical media is a term coined in 1997, to de note a form of media activism that privileges temporary, hit-and-run interventions in the media sphere over the creation of permanent and alternative media outlets. Tactical media describes interventionist media art practices that engage and critique...

 in the sense that it is power (or in this case media influence

Media influence

Media influence or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media affect how their audiences think and behave....

) coming from a "higher" entity to control those with less power. It is essentially the material that larger media companies screen to the masses. The information is processed by the few and spread to the masses, it has the potential to misguide those who do not know better or have no information against the "force fed" news.