Storm Exchange, Inc. is a publisher of weather intelligence for business that was founded in 2006. The Company is headquartered in New York City and operates a weather research center in State College, PA.

Storm Exchange publishes the StormX (http://www.stormx.com) website which provides free information related to the impact of weather on business decisions, including information tailored to the agriculture, retail and energy communities. The Company’s agriculture website (http://www.stormx.com/agriculture or http://www.cropprojections.com) features daily articles on wheat

Wheat

Wheat is a cereal grain, originally from the Levant region of the Near East, but now cultivated worldwide. In 2007 world production of wheat was 607 million tons, making it the third most-produced cereal after maize and rice...

, corn

Maize

Maize known in many English-speaking countries as corn or mielie/mealie, is a grain domesticated by indigenous peoples in Mesoamerica in prehistoric times. The leafy stalk produces ears which contain seeds called kernels. Though technically a grain, maize kernels are used in cooking as a vegetable...

, and soy by leading Agriculture analyst Gail Martell as well as USDA NASS crop progress and condition charts, yield forecasts and other weather intelligence related to United States crop yield

Crop yield

In agriculture, crop yield is not only a measure of the yield of cereal per unit area of land under cultivation, yield is also the seed generation of the plant itself...

, planting, production and harvest

Harvest

Harvest is the process of gathering mature crops from the fields. Reaping is the cutting of grain or pulse for harvest, typically using a scythe, sickle, or reaper...

. John Adams, former Director of Editorial Services for Storm Exchange, created various social media marketing products including the StormWire News Service and weekly radio pieces broadcast around the country.

Storm Exchange’s StormX news and daily analysis can also be found through the AgWeb (Farm Journal) website and the Bloomberg L.P.

Bloomberg L.P.

Bloomberg L.P. is an American privately held financial software, media, and data company. Bloomberg makes up one third of the $16 billion global financial data market with estimated revenue of $6.9 billion. Bloomberg L.P...

terminal.

Officer Biographies

David Riker is the CEO of Storm Exchange. Mr. Riker was formerly VP of Product Development and Director of Strategic Development at Marsh & McLennan Companies, Chief Technology Strategist at The St. Paul Travelers and Founding CEO of auto insurance provider, eCoverage.

Dennis Reaves is COO of Storm Exchange. Mr. Reaves served as the former CTO of Odyssey Logistics & Technology, and was an early architect for Qpass.

John A. Dutton, Ph.D., is the Chief Scientist and weather advisor for Storm Exchange. He is an Emeritus Professor of Meteorology and Dean Emeritus of the College of Earth and Mineral Sciences at Penn State University. He received his PhD. at the University of Wisconsin.

Further reading

• "Weather remains a wildcard for grain price bubble", Farm News, April 18, 2008
• "Private Equity Investors Increase Stake in Storm Exchange", company press release, March 4, 2008
• "Meteorologists Shape Fashion Trends", New York Times, December 2, 2007