Stila - AbsoluteAstronomy.com

History

Stila Cosmetics was founded in 1994 by celebrity makeup artist Jeanine Lobell

Jeanine Lobell

Jeanine Nichole Lobell is an American make-up artist and businesswoman. She is the creator of Stila Cosmetics.Lobell is married to actor Anthony Edwards.Lobell is featured on the beauty blog .-External links:...

. The name Stila was derived from the Italian

Italian language

Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...

word "stilare," which can mean "to pen". Stila's official website is quoted as saying that they chose that name because they believe every woman’s makeup should be as individual as her own signature.

Estée Lauder Companies

Estée Lauder Companies

Estée Lauder Companies, Inc. is a manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company has its headquarters in Midtown Manhattan, New York City.-History:...

bought Stila in 1999 and sold it to Sun Capital Partners, Inc

Sun Capital Partners, Inc

Sun Capital Partners, Inc., is a private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies. Sun Capital has invested in more than 275 companies worldwide with combined sales in excess of $40 billion since Sun Capital’s inception in 1995...

in the spring of 2006. As a result of the new ownership, the brand had become a standard at Sephora

Sephora

Sephora is a chain of cosmetics stores founded in France in 1970 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 17 countries...

and is also sold on its Web site, but it has been pulled from most of its brick-and-mortar retail outlets, including Nordstrom. Upon its sale to Sun Capital Partners, Inc

Sun Capital Partners, Inc

the three dedicated boutiques were closed (the locations seem to belong to Estee Lauder as they were replaced with boutiques for other Estee Lauder brands.

In 2009, Stila became a Lynn Tilton

Lynn Tilton

Lynn Tilton is an American trader, investor and industrialist.Tilton is Chief Executive Officer and sole principal of Patriarch Partners, LLC and its affiliated entities, a private equity firm managing US$7 billion in assets...

company when it was sold to the private equity fund Patriarch Partners, LLC. http://www.patriarchpartners.com

Stila Products

Stila's line consists of a lot of soft, pearly colors with shimmer, although the line does also have matte shades. They also have many multi-tasking products such as Convertible Color and One Step Makeup.

Stila Eye Shadow and Cheek Color are available in "pan form" where the pots or palettes need to be purchased separately. They are available in single form, 4-pan, 6-pan, and 8-pan palettes. In the past, cardboard 3-pan palettes were available, as was a 9-pan in the form of a watercolor paint tin.

Convertible Color compacts are a creamy multi-use blush/lipcolor.

In the early days, Stila lipsticks were packaged in black cardboard tubes. People compared them to tampon applicators. Lipstick packaging has since been re-designed.

Marketing

Classic Stila marketing, advertising and the Web site feature the "Stila Girl" illustrations by Caitlin Dinkins. Instead of models or celebrities, the trademark "Stila Girl" illustrations are used as the company's "face". Most products are packaged in recyclable aluminum or biodegradable paperboard

Paperboard

Paperboard is a thick paper based material. While there is no rigid differentiation between paper and paperboard, paperboard is generally thicker than paper. According to ISO standards, paperboard is a paper with a basis weight above 224 g/m2, but there are exceptions. Paperboard can be single...

.

Popular products include individually sold eyeshadow pans, "lip glaze", a lip gloss in a twist-up brush available in flavored shades such as watermelon, grapefruit, and apricot, and convertible colors, which is a cream product for use on cheeks and lips. Stila products are targeted at young professionals and moms.

Stila generally releases four seasonal collections (spring, summer, fall, and winter) in addition to a variety of promotional items from time to time (Breast Cancer Awareness, various movies like Legally Blonde and Vanity Fair, the Barbie

Barbie

Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration....

Loves Stila collection, etc).

External links

The source of this article is wikipedia, the free encyclopedia. The text of this article is licensed under the GFDL.