Stewarts
Encyclopedia
Stewarts Supermarket Limited (traded as Stewarts and Crazy Prices) was a supermarket chain in Northern Ireland
Northern Ireland
Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

. The chain was purchased by Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

 in 1997.

Stewarts/Crazy Prices

The company slogans were 'No-one delivers value like Stewarts' and 'No-one delivers freshness like Stewarts'. A television advertising campaign in the late 1980s included a cover version of the song Locomotion
The Loco-Motion
"The Loco-Motion" is a 1962 pop song written by American songwriters Gerry Goffin and Carole King. The song is notable for appearing in the American Top 5 three times – each time in a different decade: for Little Eva in 1962 ; for Grand Funk Railroad in 1974 ; and for Kylie Minogue in 1988 "The...

  with these slogans replacing 'Come on baby, do the Locomotion'. (The song was then popular because of Kylie Minogue
Kylie Minogue
Kylie Ann Minogue, OBE - often known simply as Kylie - is an Australian singer, recording artist, songwriter, and actress. After beginning her career as a child actress on Australian television, she achieved recognition through her role in the television soap opera Neighbours, before commencing...

's successful 1988 cover).

Crazy Prices' long-time advertising theme was alternate lyrics set to the tune Tiger Feet
Tiger Feet
"Tiger Feet" is a popular song by Mud. Written and produced by Nicky Chinn and Mike Chapman, Tiger Feet was the first of Mud's three number one singles in the UK, spending four weeks at the top of the chart from 22 January 1974...

 by Mud
Mud (band)
Mud were an English glam rock band, formed in February 1968, best remembered for their single "Tiger Feet", which was the UK's best-selling single of 1974...

.

Tesco

On 21 March 1997, Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

 agreed the purchase of the food retailing and related businesses of Associated British Foods
Associated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...

 in Ireland and Northern Ireland for £630 million.. The acquisition was completed in May after regulatory approval was granted. The Northern Ireland businesses were 19 Stewarts, 9 Crazy Prices and six other (Westside Stores and Bloomfields), 78 Stewarts Wine Barrel off-licence stores, the sports goods retailer Lifestyle Sports & Leisure Ltd. (marketed as "Lifestyle Sports"), the meat processing and packing business Kingsway Fresh Foods Ltd. and the fresh fruit and vegetable distributor Daily Wrap Produce Ltd.

This was a major expansion of Tesco's presence in Northern Ireland, its only other presence in Northern Ireland being a Tesco Metro in Belfast City Centre. Other Great Britain-based retailers had entered the Northern Irish market around the same time. Sainsbury's had opened two stores at Ballymena
Ballymena
Ballymena is a large town in County Antrim, Northern Ireland and the seat of Ballymena Borough Council. Ballymena had a population of 28,717 people in the 2001 Census....

 and Forestside by the time Tesco completed the Stewarts purchase and would open seven more between then and 2003. Safeway (UK)
Safeway (UK)
Safeway was a chain of supermarkets and convenience stores in the United Kingdom. It started as a subsidiary of the American Safeway Inc., before being sold off in 1987....

 formed Safeway Stores (Ireland) along with Fitzwilton
Fitzwilton
Fitzwilton is a privately held investment company, today owned by Sir Anthony O'Reilly and Peter Goulandris through Stoneworth Investment Ltd. It has been involved with many businesses in Ireland, and has been loss-making for much of its history....

, taking over a number of former Wellworths
Wellworths
Wellworths was a supermarket chain, owned by the Fitzwilton trading in Northern Ireland until 1997. Along with Stewarts/Crazy Prices it was one of the two main supermarkets in Northern Ireland until English-based retailers moved into the marketplace....

 stores.

The Republic of Ireland stores (Powers Supermarkets Ltd trading as Quinnsworth
Quinnsworth
Quinnsworth was a supermarket company in the Republic of Ireland, that was founded by the entrepreneur Pat Quinn.-History:Quinnsworth was founded by Pat Quinn in 1966 and was sold to Powers Supermarkets Limited in the 1970s. During the 1970s, the slogan used was "Let's get it all together at...

 and Crazy Prices) became Tesco Ireland
Tesco Ireland
Tesco Ireland is the Irish arm of supermarket group Tesco. It was formed in Tesco plc's 1997 takeover of the Irish retailing operations of Associated British Foods, namely Powers' Supermarkets Limited and its subsidiaries, trading as Quinnsworth and Crazy Prices.Tesco operates supermarkets under...

while the Northern Ireland stores became part of the Tesco core UK business.
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