Stealth startup
Encyclopedia
A stealth startup is a startup company
that avoids public attention. This may be done to hide information from competitors, or — as part of a marketing strategy
— to manage public image.
Stealth startups are actually well known in the venture capital
(VC) community. However, it often takes one or two years
for a company to develop a product and acquire market revenue and become visible enough to be noteworthy, and frequently, great startups enter buyout agreements and are typically acquired by larger corporations.
Startup company
A startup company or startup is a company with a limited operating history. These companies, generally newly created, are in a phase of development and research for markets...
that avoids public attention. This may be done to hide information from competitors, or — as part of a marketing strategy
Marketing strategy
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...
— to manage public image.
Stealth startups are actually well known in the venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...
(VC) community. However, it often takes one or two years
for a company to develop a product and acquire market revenue and become visible enough to be noteworthy, and frequently, great startups enter buyout agreements and are typically acquired by larger corporations.