Starting Point Directory
Encyclopedia
Starting Point Directory is a human edited general web directory
Web directory
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links....

 that provides website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

s organized by topic.

It was founded in 1995 by an early Internet pioneer Frank Addante as a search engine
Web search engine
A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or "search engine results pages". The information may consist of web pages, images, information and other...

 and a directory. The Starting Point Directory was unusual in 1995 in that sites that were listed in the directory would place voting links on their pages. At the end of each month, the site in each category that received the most votes would receive a hot site award and would be profiled in the directory. The site rose in popularity and in 1997 was the seventh most popular Internet site. The site was then sold to a CMGI
CMGI
ModusLink Global Solutions, formerly CMGI Inc., is an American technology and venture capital company, headquartered in Waltham, Massachusetts. The company supplies a range of internet and communications services, mostly to computer companies, its biggest customer being Hewlett-Packard Company...

 company, Yesmail
Yesmail
Yesmail, an email marketing solutions provider, is headquartered in Portland, Oregon and has offices in San Francisco, New York, Chicago, Atlanta, Omaha, Toronto, and London....

, only to be acquired later by Techlabs, Inc. in 1999. The directory was not a priority while under Techlabs ownership and was not actively edited or maintained.

In 2006, the directory was sold to a new owner and was re-launched as a human edited directory. Starting Point Directory employs paid editors that review each site and apply a set of quality guidelines to each listing.

Paid inclusion and advertisement

Most of the search results displayed to the user come from Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

. To include a website in the directory outside the Google results, an annual subscription fee is required. Search results are bracketed with Google AdSense
AdSense
Google AdSense which is a program run by Google Inc. allows publishers in the Google Network of content sites to automatically serve text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they...

advertisements.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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