Standard Hotel
Encyclopedia
Andre Balazs
Andre Balázs is an American hotelier and residential developer. He created the Standard Hotels line of hotels and operates many hotels and residences in New York and other U.S...
Properties. It is a group of four boutique hotel
Boutique hotel
Boutique hotel is a term popularized in North America and the United Kingdom to describe intimate, usually luxurious or unique hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized accommodation and services / facilities...
s in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
(Hollywood and Downtown LA), Miami and New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
History
The first Standard Hotel, The Standard, Hollywood, opened on the Sunset StripSunset Strip
The Sunset Strip is the name given to the mile-and-a-half stretch of Sunset Boulevard that passes through West Hollywood, California. It extends from West Hollywood's eastern border with Hollywood at Harper Avenue, to its western border with Beverly Hills at Sierra Drive...
in 1999 right across from the Chateau Marmont in West Hollywood, California
West Hollywood, California
West Hollywood, a city of Los Angeles County, California, was incorporated on November 29, 1984, with a population of 34,399 at the 2010 census. 41% of the city's population is made up of gay men according to a 2002 demographic analysis by Sara Kocher Consulting for the City of West Hollywood...
. It is decorated with hip and sleek furnishings, and includes the Standard's iconic upside-down signage and logo. It was opened by Andre Balazs
Andre Balazs
Andre Balázs is an American hotelier and residential developer. He created the Standard Hotels line of hotels and operates many hotels and residences in New York and other U.S...
Properties who continues to run all of The Standard Hotels.
The building that now houses The Standard, Hollywood, was originally used as the Thunderbird Motel, opened in 1962, but had become a retirement home when Balazs purchased and remodeled it. Original investors in the Hollywood hotel were Leonardo DiCaprio
Leonardo DiCaprio
Leonardo Wilhelm DiCaprio is an American actor and film producer. He has received many awards, including a Golden Globe Award for Best Actor for his performance in The Aviator , and has been nominated by the Academy Awards, Screen Actors Guild and the British Academy of Film and Television...
, Cameron Diaz
Cameron Diaz
Cameron Michelle Diaz is an American actress and former model. She became famous during the 1990s with roles in the movies The Mask, My Best Friend's Wedding, and There's Something About Mary. Other high-profile credits include the two Charlie's Angels films, voicing the character Princess Fiona...
, Benicio del Toro
Benicio del Toro
Benicio Monserrate Rafael del Toro Sánchez is a Puerto Rican and Spanish actor and film producer. He won an Academy Award, a Golden Globe Award, a Screen Actors Guild Award, and a BAFTA Award for his role as Javier Rodríguez in Traffic . He is also known for his roles as Fred Fenster in The Usual...
, The Smashing Pumpkins' D'arcy Wretzky
D'arcy Wretzky
D'arcy Elizabeth Wretzky is an American musician. She is best known for her work as the original bass player of the alternative rock band The Smashing Pumpkins...
and James Iha
James Iha
James Yoshinobu Iha b. March 26, 1968 in Chicago, Illinois) is a Japanese American rock musician. He is best known as having been a guitarist and co-founder of the alternative rock band The Smashing Pumpkins and for his eclectic musical projects of recent years, most notably being a permanent...
.
In 2002 the Standard Downtown, LA opened in a converted 1952, 12-story, marbled clad Superior Oil Company Building
Superior Oil Company Building
The Superior Oil Company Building, also known as the Bank of California Building and the Downtown Standard Hotel, is a highrise building in Downtown Los Angeles. Built in 1955, the Modern architecture structure was designed by Claud Beelman and William Simpson, as an office building and...
. The renovation was designed by Koning Eizenberg Architecture, Inc., and included the addition of a roof-top bar, and a two-story lobby space reconfigured from the old banking hall. In 2003, the building was added to the National Register of Historic Places
National Register of Historic Places
The National Register of Historic Places is the United States government's official list of districts, sites, buildings, structures, and objects deemed worthy of preservation...
based on its architecture.
The other Standard Properties are: The Standard Spa in Miami Beach and The Standard New York.
Locations
- The Standard Hollywood (West Hollywood, CaliforniaWest Hollywood, CaliforniaWest Hollywood, a city of Los Angeles County, California, was incorporated on November 29, 1984, with a population of 34,399 at the 2010 census. 41% of the city's population is made up of gay men according to a 2002 demographic analysis by Sara Kocher Consulting for the City of West Hollywood...
) - The Standard, Downtown LA Located in the former Superior Oil Company BuildingSuperior Oil Company BuildingThe Superior Oil Company Building, also known as the Bank of California Building and the Downtown Standard Hotel, is a highrise building in Downtown Los Angeles. Built in 1955, the Modern architecture structure was designed by Claud Beelman and William Simpson, as an office building and...
. - The Standard Spa, Miami Beach (Miami Beach, FloridaMiami Beach, FloridaMiami Beach is a coastal resort city in Miami-Dade County, Florida, United States, incorporated on March 26, 1915. The municipality is located on a barrier island between the Atlantic Ocean and Biscayne Bay, the latter which separates the Beach from Miami city proper...
) A holistic and hydrotherapy spa hotel on the waters of Biscayne Bay. - The Standard, New York (New York, New York) In Manhattan’s Meatpacking District straddling the famed High Line (New York City).