Spider-Man: Brand New Day
Encyclopedia
"Brand New Day" is the title of a run of comic book
storylines in The Amazing Spider-Man
, published by Marvel Comics
in 2008
. It chronicles the start of Spider-Man
's adventures in the aftermath of the big status quo change in the "One More Day
" storyline, and continues afterwards into "Spider-Man: Big Time
". The banner runs across the front covers of The Amazing Spider-Man
#546-564, along with Spider-Man: Swing Shift (Director's Cut) (the new status quo was actually first published in June 2007 with the release of Free Comic Book Day 2007: Spider-Man #1 (Free Comic Book Day
issue), which was reprinted with new material as Spider-Man: Swing Shift (Director's Cut) in 2008).
Following this, Marvel made The Amazing Spider-Man the company's sole Spider-Man title, upped its frequency of publication to three issues monthly (following the cancellations of the other Spider-Man titles The Sensational Spider-Man volume 2
and Friendly Neighborhood Spider-Man
in 2007), and inaugurated the series with a sequence of "back to basics" story arcs.
This also marks the first time since 1976 that only one regularly published title features Spider-Man in its title (Peter Parker, The Spectacular Spider-Man #1 December 1976).
has been erased, resulting in adjustments to his own history. Spider-Man's secret identity has also been forgotten by everyone, including people who knew his identity before his public unmasking. Harry Osborn
is again alive; he has been living in Europe for years. Aunt May
is alive and well and volunteers in a homeless shelter. Peter has his original mechanical webshooters. Although "some people" vaguely recall that Spider-Man unmasked himself during the events of "Civil War
", they do not remember whose face was under the mask, and even if this is brought to their attention, they soon cease to worry about it.
, to discover that the Bugle is suffering from extreme financial difficulties. J. Jonah Jameson suffers a heart attack, due to stress.
In light of the Bugles financial difficulties, Robbie asks Peter to do what he can to get Spider-Man pictures that he believes would boost circulation, which convinces Peter to return to the web-slinging. Robbie is finally getting on top of things as Dexter Bennett, a celebrity businessman, arrives to inform him that he's bought all of Jameson's Bugle shares and is now running operations.
After encountering supervillain Menace, Peter is concerned that Harry might have returned to his goblin-glider ways, but Harry's girlfriend, Lily Hollister, provides an alibi.
In one conversation, Spider-Man asks, "Do I know you?", to which MJ responds, "We've met. In another life." Spider-Man is not aware it is MJ he is speaking to; she is concealing her identity as per her current boyfriend's (film star Bobby Carr) wishes.
However, based on their dialog from "One Moment In Time" neither MJ nor Peter, seem to have any recollection of the deal.
Spider-Man speculates that Mary Jane Watson may be the new registered superhero Jackpot
. Jackpot herself tells Spider-Man that her real name is Sara Ehret, but when Spider-Man visits this woman, she denies all knowledge of this. Sara is later seen approaching Mary Jane at the airport for an autograph.
She is kidnapped by Dr. Rabin, an insane professor intent on using human sacrifices to appease an ancient Mayan god. He drags a bound and gagged Carlie out into a blizzard and attempts to murder her and offer her to the god, but she is saved when Spider-Man arrives and defeats Rabin.
Ryan later approaches the lawyer Matt Dowd, asking if he can sue Spider-Man for knocking him off a building. Dowd tells him that because his identity is unknown, they can file a "John Doe
" complaint and serve him by publication; if he doesn't respond, they get a default judgment against him.
, who has promised to make Bruno head of both families. After Sean Boyle accidentally plants a spider-tracer on him, Spider-Man follows him (hoping it will lead him back to Boyle) as he is pulled into a blue van and kidnapped. Bruno is tied to a table by Mister Negative and his Inner Demons as they extract a large amount of blood from him, until they are interrupted by Spider-Man, who lets them escape in order to save Bruno. From what he's seen of Bruno, Spider-Man reckons that the only way he would become leader of the crime families is if everyone else up for the job is killed, which makes Bruno realize that this has been Mister Negative's plan all along. Bruno then tells Spider-Man where to find them.
".
.
's stem cell research specimens, an addict morphs into a mammal-like being. Unlike Lizard, Freak
has his own mind when transformed, and is obsessed with getting high. When nearly killed, Freak enters a metamorphosis state, inside a cocoon, which hatches and unleashes a significantly mutated Freak, who can't be defeated the same way as before.
Comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...
storylines in The Amazing Spider-Man
The Amazing Spider-Man
The Amazing Spider-Man is an American comic book series published by Marvel Comics, featuring the adventures of the fictional superhero Spider-Man. Being the mainstream continuity of the franchise, it began publication in 1963 as a monthly periodical and was published continuously until it was...
, published by Marvel Comics
Marvel Comics
Marvel Worldwide, Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American company that publishes comic books and related media...
in 2008
2008 in comics
-January:*January 9: Teen Titans: The Lost Annual, delayed since 2003, is published.*January 23: Hellblazer #240, marking the 20th anniversary of the series, is released.-February:...
. It chronicles the start of Spider-Man
Spider-Man
Spider-Man is a fictional Marvel Comics superhero. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko. He first appeared in Amazing Fantasy #15...
's adventures in the aftermath of the big status quo change in the "One More Day
Spider-Man: One More Day
"One More Day" is a four-part, 2007 comic book crossover storyline, connecting the six main Spider-Man series concurrently published by Marvel Comics at the time. Written by J. Michael Straczynski and Joe Quesada, with art by Quesada, this story arc concludes the fallout of Spider-Man's actions...
" storyline, and continues afterwards into "Spider-Man: Big Time
Spider-Man: Big Time
"Big Time" is the title of a run of comic book storylines in The Amazing Spider-Man, published by Marvel Comics starting in 2010 and ending in 2011. It follows the 101 consecutive issues of the "Brand New Day" publishing scheme and is the first shift in publishing for The Amazing Spider-Man since...
". The banner runs across the front covers of The Amazing Spider-Man
The Amazing Spider-Man
The Amazing Spider-Man is an American comic book series published by Marvel Comics, featuring the adventures of the fictional superhero Spider-Man. Being the mainstream continuity of the franchise, it began publication in 1963 as a monthly periodical and was published continuously until it was...
#546-564, along with Spider-Man: Swing Shift (Director's Cut) (the new status quo was actually first published in June 2007 with the release of Free Comic Book Day 2007: Spider-Man #1 (Free Comic Book Day
Free Comic Book Day
Free Comic Book Day is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Retailer Joe Field of in Concord, CA brainstormed the event in his "Big Picture" column in the August 2001 issue of Comics & Games Retailer...
issue), which was reprinted with new material as Spider-Man: Swing Shift (Director's Cut) in 2008).
Following this, Marvel made The Amazing Spider-Man the company's sole Spider-Man title, upped its frequency of publication to three issues monthly (following the cancellations of the other Spider-Man titles The Sensational Spider-Man volume 2
The Sensational Spider-Man (vol. 2)
Sensational Spider-Man is the name of a comic book series starring Spider-Man and published monthly by Marvel Comics for 41 issues between 2004 and 2007...
and Friendly Neighborhood Spider-Man
Friendly Neighborhood Spider-Man
Friendly Neighborhood Spider-Man was a comic book series published by Marvel Comics. The title is derived from a trademark self-referential comment often made by Spider-Man , ironic in that Spider-Man is often falsely considered by the general public to be a dangerous vigilante and/or a criminal,...
in 2007), and inaugurated the series with a sequence of "back to basics" story arcs.
This also marks the first time since 1976 that only one regularly published title features Spider-Man in its title (Peter Parker, The Spectacular Spider-Man #1 December 1976).
The new status quo
Following the events of "One More Day", Spider-Man's marriage to Mary Jane WatsonMary Jane Watson
Mary Jane Watson, often shortened to MJ, is a fictional supporting character appearing, originally, in Marvel comic books and, later, in multiple spin-offs and dramatizations of the Spider-Man titles as the best friend, love interest, and one-time wife of Peter Parker, the alter ego of Spider-Man...
has been erased, resulting in adjustments to his own history. Spider-Man's secret identity has also been forgotten by everyone, including people who knew his identity before his public unmasking. Harry Osborn
Harry Osborn
Harry Osborn is a fictional character, a supporting character of Spider-Man in the . In addition to being Peter Parker's best friend, Harry was the second Green Goblin and is the son of Norman Osborn...
is again alive; he has been living in Europe for years. Aunt May
Aunt May
May Reilly Parker-Jameson, commonly known as Aunt May, is a supporting character in Marvel Comics' Spider-Man series. Created by writer Stan Lee and artist Steve Ditko, she first appeared as May Parker in Amazing Fantasy #15...
is alive and well and volunteers in a homeless shelter. Peter has his original mechanical webshooters. Although "some people" vaguely recall that Spider-Man unmasked himself during the events of "Civil War
Civil War (comics)
Civil War is a 2006-2007 Marvel Comics crossover storyline built around a self-titled seven-issue limited series written by Mark Millar and penciled by Steve McNiven, which ran through various other titles published by Marvel at the time...
", they do not remember whose face was under the mask, and even if this is brought to their attention, they soon cease to worry about it.
Brand New Day
Spider-Man has not been seen for one hundred days because of the Superhuman Registration Act. Peter Parker is living at Aunt May's house while he searches for an affordable apartment. Peter decides to check in on the Daily BugleDaily Bugle
The Daily Bugle is a fictional New York City newspaper that is a regular fixture in the Marvel Universe, most prominently in Spider-Man comic titles and their derivative media...
, to discover that the Bugle is suffering from extreme financial difficulties. J. Jonah Jameson suffers a heart attack, due to stress.
In light of the Bugles financial difficulties, Robbie asks Peter to do what he can to get Spider-Man pictures that he believes would boost circulation, which convinces Peter to return to the web-slinging. Robbie is finally getting on top of things as Dexter Bennett, a celebrity businessman, arrives to inform him that he's bought all of Jameson's Bugle shares and is now running operations.
After encountering supervillain Menace, Peter is concerned that Harry might have returned to his goblin-glider ways, but Harry's girlfriend, Lily Hollister, provides an alibi.
Mary Jane Watson, Bobby Carr, and Jackpot
It is established that Mary Jane and Peter were in a long-term relationship, but things ended badly, and their relationship is now frosty at best. As far as Peter (or anyone else) remembers, he and Mary Jane did not get married, but cohabited as a couple since the day of the aborted wedding. It is unclear whether Mary Jane has an awareness of her previous marriage to Peter, and their deal with Mephisto;In one conversation, Spider-Man asks, "Do I know you?", to which MJ responds, "We've met. In another life." Spider-Man is not aware it is MJ he is speaking to; she is concealing her identity as per her current boyfriend's (film star Bobby Carr) wishes.
However, based on their dialog from "One Moment In Time" neither MJ nor Peter, seem to have any recollection of the deal.
Spider-Man speculates that Mary Jane Watson may be the new registered superhero Jackpot
Jackpot (comics)
Jackpot is the hero name shared by two fictional comic book characters, Sara Ehret and Alana Jobson, owned by Marvel Comics and primarily appearing in Spider-Man's stories...
. Jackpot herself tells Spider-Man that her real name is Sara Ehret, but when Spider-Man visits this woman, she denies all knowledge of this. Sara is later seen approaching Mary Jane at the airport for an autograph.
Carlie Cooper
Carlie is a very close lifelong friend of Lily Hollister. She works as a forensics expert in the crime scene unit. New to her job, she shows interest in the more "exotic" cases, but has to start at the bottom. Her father is Ray Cooper, a deceased cop who was well respected by his peers. While preparing a body found in the river for the Medical Examiner, she finds a spider-tracer in its mouth, which initiates the police warrant for the "Spider-Tracer Killer" (believed by most to be Spider-Man).She is kidnapped by Dr. Rabin, an insane professor intent on using human sacrifices to appease an ancient Mayan god. He drags a bound and gagged Carlie out into a blizzard and attempts to murder her and offer her to the god, but she is saved when Spider-Man arrives and defeats Rabin.
Dexter Bennett
The new owner of the Daily Bugle, which he renames the DB. He has a personal vendetta against both Spider-Man and Peter Parker, which leads Peter and Robbie Robertson to leave the paper.Lily Hollister
Harry Osborn's girlfriend. Her father, Bill Hollister, is running for the Mayoralty of New York, chiefly at her insistence.Vin Gonzales
Vin works for the NYPD, and hates Spider-Man, thinking that the webhead is up to no good. However, his friend Al O'Neil, who also works for the NYPD, disagrees. Peter moves into Vin's apartment and becomes his roommate . When Peter is fired from the DB, he doesn't want Vin to know, because he fears Vin would think he was rooming with a flake. When he does find out he is furious that Peter lied to him; however, they have since reconciled.Ryan Maxwell, the man who sued Spider-Man
Ryan Maxwell is a construction worker. After Dexter Bennett changes the name of the Daily Bugle, he is working on taking down the giant letters from the top of the newspaper's building when Menace knocks his co-worker Bill off their suspended platform. Spider-Man arrives to catch Bill, but his webbing is attached to the underneath of the platform and the cables break under the pressure, causing Ryan to fall as well, along with the giant "U" of "Bugle". Spider-Man catches both the giant U and Ryan with his webbing, but Ryan's neck is injured.Ryan later approaches the lawyer Matt Dowd, asking if he can sue Spider-Man for knocking him off a building. Dowd tells him that because his identity is unknown, they can file a "John Doe
John Doe
The name "John Doe" is used as a placeholder name in a legal action, case or discussion for a male party, whose true identity is unknown or must be withheld for legal reasons. The name is also used to refer to a male corpse or hospital patient whose identity is unknown...
" complaint and serve him by publication; if he doesn't respond, they get a default judgment against him.
Bruno Karnelli
Bruno is the overweight son of a Karnelli and a Manfredi, and credits his parents' marriage with bringing the two crime families together, although he feels put out that he has not been invited to their big meeting. He has made a deal with Mister NegativeMister Negative
Mister Negative is a fictional comic book supervillain, appearing in books published by Marvel Comics, usually as an enemy of Spider-Man and the Punisher...
, who has promised to make Bruno head of both families. After Sean Boyle accidentally plants a spider-tracer on him, Spider-Man follows him (hoping it will lead him back to Boyle) as he is pulled into a blue van and kidnapped. Bruno is tied to a table by Mister Negative and his Inner Demons as they extract a large amount of blood from him, until they are interrupted by Spider-Man, who lets them escape in order to save Bruno. From what he's seen of Bruno, Spider-Man reckons that the only way he would become leader of the crime families is if everyone else up for the job is killed, which makes Bruno realize that this has been Mister Negative's plan all along. Bruno then tells Spider-Man where to find them.
Sean Boyle, Spider-mugger
Boyle sells his wallets and the webshooter (which he thinks is a watch) to his fence, Dooley, at the Blind Spot, a waterfront bar for crooks. Dooley considers the webshooter useless and returns it to Boyle, who puts it on only to discover what it actually is - accidentally shooting a spider-tracer onto the back of Bruno Karnelli, who is also at the bar. Boyle hides this from Dooley and starts using the webshooter to restrain his victims, until he realises that he must have stolen it from the real Spider-Man and one of the wallets he's given to Dooley contains his ID. He returns to the Blind Spot and asks for it to be returned, attacking Dooley with webbing, but Dooley turns it around on him and starts strangling Boyle with it. Later on, as Dooley drives off, Spider-Man finds Boyle's lifeless body with the webshooter and tracer still on him. Gonzales and O'Neil witness Spider-Man doing this and assume he's killed Boyle.Overdrive
Introduced in Free Comic Book Day's Swing Shift, he can "pimp out any ridePimp My Ride
Pimp My Ride is a TV show produced by MTV. Each episode consists of taking one car in poor condition and restoring it and customizing it.The original United States version was hosted by rapper Xzibit...
".
Mister Negative
Secretly Martin Li, caring owner of a homeless shelter; when he switches to his "negative mode", he becomes a strong crime boss named Mister NegativeMister Negative
Mister Negative is a fictional comic book supervillain, appearing in books published by Marvel Comics, usually as an enemy of Spider-Man and the Punisher...
.
Menace
The newest goblin to invade Spider-Man's adventures, Menace has a particular interest in the Mayoral elections. The character's identity is shrouded in mystery through the course of Brand New Day.Freak
After ingesting drugs and The LizardLizard (comics)
The Lizard is a fictional character, a supervillain in the Marvel Comics universe and enemy of Spider-Man. The Lizard first appeared in The Amazing Spider-Man #6 , and was created by Stan Lee and Steve Ditko...
's stem cell research specimens, an addict morphs into a mammal-like being. Unlike Lizard, Freak
Freak (Marvel Comics)
Freak is the name of three fictional characters in the Marvel Universe. Most villains known as Freak are associated with Iron Man, while the most recent version appears in The Amazing Spider-Man.-Happy Hogan:...
has his own mind when transformed, and is obsessed with getting high. When nearly killed, Freak enters a metamorphosis state, inside a cocoon, which hatches and unleashes a significantly mutated Freak, who can't be defeated the same way as before.
Paper Doll
A young girl who is obsessed with actor Bobby Carr since her teens. She has the power to become paper thin and blend into backgrounds. She notably has Blue hair and yellow eyes. She targets people who slander Bobby Carr and compresses them into her paper thin condition, thus killing them.See also
- "Kraven's First Hunt"
- "New Ways to DieNew Ways to DieNew Ways to Die is a six-issue Spider-Man story arc written by Dan Slott with art by John Romita, Jr. and published by Marvel Comics. The arc first appeared in The Amazing Spider-Man #568-#573.-Plot summary:...
" - "One Moment in TimeOne Moment in Time (comics)"One Moment in Time" is a 2010 Spider-Man storyline that takes place in The Amazing Spider-Man #638-641, and follows the The Gauntlet and Grim Hunt storylines. Joe Quesada has said that the acronym of O.M.I.T. was intentional and will have an impact on the story...
" - "Big TimeSpider-Man: Big Time"Big Time" is the title of a run of comic book storylines in The Amazing Spider-Man, published by Marvel Comics starting in 2010 and ending in 2011. It follows the 101 consecutive issues of the "Brand New Day" publishing scheme and is the first shift in publishing for The Amazing Spider-Man since...
" - List of issues