Spicy Horse
Encyclopedia
Spicy Horse is a Shanghai-based independent, video game developer
started by American McGee
in 2007.
Spicy Horse employs more than 70 people at their studio in Zhabei District
, Shanghai
. The company's development process utilizes a "core team" methodology and 100% outsourced art asset production to conserve energy directed at the core competencies of game development.
, was released on GameTap
in July 2008 in an episodic form and ran through March 2009. It was built using Epic's Unreal Engine 3
.
Spicy Horse developed the sequel to American McGee's Alice
for Electronic Arts
, titled Alice: Madness Returns
. It is the first console game entirely designed and developed in China for export. Additionally, they have produced a child-company, Spicy Pony, for created digital mobile media games for the iPhone
. Their first title, DexIQ was released in early December 2009. Their second was a Little Red Riding Hood
adaption for the iPad called
Akaneiro.
Video game developer
A video game developer is a software developer that creates video games. A developer may specialize in a certain video game console, such as Nintendo's Wii, Microsoft's Xbox 360, Sony's PlayStation 3, or may develop for a variety of systems, including personal computers.Most developers also...
started by American McGee
American McGee
-Career:McGee began his career at id Software, working on level design, music production, sound effects development, and programming in such games as Doom, Doom II, Quake, and Quake II. In 1998, he moved to Electronic Arts, where he worked as creative director on several projects, including...
in 2007.
History
The studio was established in 2007. It was called a studio "leading the way" in episodic games. It is currently the largest independent Western developer in China.Spicy Horse employs more than 70 people at their studio in Zhabei District
Zhabei District
Zhabei District of Shanghai has a land area of 29.26 km² and a resident population of 810,211 as of 2003. It is one of the downtown districts of Shanghai though the commercial potential has been continuously undervalued...
, Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
. The company's development process utilizes a "core team" methodology and 100% outsourced art asset production to conserve energy directed at the core competencies of game development.
Products
Their first title, American McGee's GrimmAmerican McGee's Grimm
American McGee's Grimm is a 23-part episodic video game series based upon Grimm's Fairy Tales, designed by American McGee, developed by Spicy Horse and distributed online initially by GameTap starting July 31, 2008...
, was released on GameTap
GameTap
GameTap is an American online video game service established by Turner Broadcasting System . Dubbed by TBS as a "first of its kind broadband gaming network", the service provides users with classic arcade video games and game-related video content...
in July 2008 in an episodic form and ran through March 2009. It was built using Epic's Unreal Engine 3
Unreal Engine 3
Unreal Engine 3 is a computer game engine developed by Epic Games. It is the third generation of Unreal Engine, designed for DirectX 9/10/11 personal computers , the Xbox 360, the PlayStation 3, the PlayStation Vita, the Wii U, Android and OpenGL-based operating systems such as iOS and Mac OS X...
.
Spicy Horse developed the sequel to American McGee's Alice
American McGee's Alice
American McGee's Alice is a third-person action game released for PC on October 6, 2000. The game, developed by Rogue Entertainment and published by Electronic Arts, is set in an alternative universe of Lewis Carroll's Alice's Adventures in Wonderland...
for Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...
, titled Alice: Madness Returns
Alice: Madness Returns
Alice: Madness Returns is a video game for Microsoft Windows, PlayStation 3, and Xbox 360 released on June 14, 2011, in North America, June 16, 2011, in Europe and June 17, 2011, in the United Kingdom. It is the sequel to the 2000 Windows and Mac video game American McGee's Alice...
. It is the first console game entirely designed and developed in China for export. Additionally, they have produced a child-company, Spicy Pony, for created digital mobile media games for the iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
. Their first title, DexIQ was released in early December 2009. Their second was a Little Red Riding Hood
Little Red Riding Hood
Little Red Riding Hood, also known as Little Red Cap, is a French fairy tale about a young girl and a Big Bad Wolf. The story has been changed considerably in its history and subject to numerous modern adaptations and readings....
adaption for the iPad called
Akaneiro.