Spice Telecom
Encyclopedia
Spice Telecom was the brand
name of Spice Communications Limited, a mobile phone
service provider in India. Spice Telecom is currently operating in the states of Punjab (India)
and Karnataka
i.e., in 2 circles of 23 Telecom Circles of India. Spice Communications Limited is now a subsidiary of Mumbai based Idea Cellular Ltd.
(an Aditya Birla group company). Idea Cellular owns more than 80% equity in Spice Communiations.
Idea Cellular acquired the company from Modi Wellvest and Telekom Malaysia (TMI, now Axiata) in July 2008.
(TMI).
Launched over ten years ago, Spice’s cellular services have a customer base of over 4 million as on December 2008 in Punjab and Karnataka.
Recently Aditya Birla Group
owned Idea Cellular
took over the ownership of Spice Telecom for over Rs 2,700 crore. They plan to improve the coverage, customer friendliness and good service
The market share of Spice had fallen down in Karnataka, after their competitors weaned away many of its customers with good service. In spite of lower tariffs Spice could not regain the market share. Another problem was that being restricted inonly two circles the prepaid users(which form majority of mobile phone users in India) had problems getting their phones recharged with prepaid balance when in roaming. The problem was significance in case of states with small areas like Punjab. Now it is hoped that under Idea cellular things at least this problem is sorted.
Spice Telecom now has a customer base of 4.46 Million subscribers in both circles.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
name of Spice Communications Limited, a mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
service provider in India. Spice Telecom is currently operating in the states of Punjab (India)
Punjab (India)
Punjab ) is a state in the northwest of the Republic of India, forming part of the larger Punjab region. The state is bordered by the Indian states of Himachal Pradesh to the east, Haryana to the south and southeast and Rajasthan to the southwest as well as the Pakistani province of Punjab to the...
and Karnataka
Karnataka
Karnataka , the land of the Kannadigas, is a state in South West India. It was created on 1 November 1956, with the passing of the States Reorganisation Act and this day is annually celebrated as Karnataka Rajyotsava...
i.e., in 2 circles of 23 Telecom Circles of India. Spice Communications Limited is now a subsidiary of Mumbai based Idea Cellular Ltd.
Idea cellular
Idea Cellular, usually referred to as Idea, is an Indian wireless telecom company based in Mumbai, India. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded of over 98.4 million customers as of August 2011....
(an Aditya Birla group company). Idea Cellular owns more than 80% equity in Spice Communiations.
Idea Cellular acquired the company from Modi Wellvest and Telekom Malaysia (TMI, now Axiata) in July 2008.
(TMI).
Launched over ten years ago, Spice’s cellular services have a customer base of over 4 million as on December 2008 in Punjab and Karnataka.
Recently Aditya Birla Group
Aditya Birla Group
The Aditya Birla Group is an Indian multinational conglomerate corporation headquartered in Mumbai, India. It operates in 33 countries with more than 133,000 employees worldwide...
owned Idea Cellular
Idea cellular
Idea Cellular, usually referred to as Idea, is an Indian wireless telecom company based in Mumbai, India. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded of over 98.4 million customers as of August 2011....
took over the ownership of Spice Telecom for over Rs 2,700 crore. They plan to improve the coverage, customer friendliness and good service
The market share of Spice had fallen down in Karnataka, after their competitors weaned away many of its customers with good service. In spite of lower tariffs Spice could not regain the market share. Another problem was that being restricted inonly two circles the prepaid users(which form majority of mobile phone users in India) had problems getting their phones recharged with prepaid balance when in roaming. The problem was significance in case of states with small areas like Punjab. Now it is hoped that under Idea cellular things at least this problem is sorted.
Spice Telecom now has a customer base of 4.46 Million subscribers in both circles.