Sounds True is a multimedia publishing company based near Boulder, Colorado

Boulder, Colorado

Boulder is the county seat and most populous city of Boulder County and the 11th most populous city in the U.S. state of Colorado. Boulder is located at the base of the foothills of the Rocky Mountains at an elevation of...

. It was created in 1985 by Tami Simon. The company has published approximately 1,000 titles, including spoken-word audio recordings, books, music, filmed events, multimedia packages and online educational programs from people prominent in the fields of spirituality, meditation, psychology, and holistic health

Holistic health

Holistic health is a concept in medical practice upholding that all aspects of people's needs, psychological, physical and social should be taken into account and seen as a whole. As defined above, the holistic view on treatment is widely accepted in medicine...

. The company was listed in Inc.

Inc. (magazine)

Inc. magazine, founded in 1979 and based in New York City, is a monthly publication focused on growing companies. The magazine publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc...

magazine's 1995 and 1996 lists of fastest-growing, privately held companies.

Spoken word

Sounds True has released spoken word recordings of original works by writers and lecturers Andrew Weil

Andrew Weil

Andrew Thomas Weil is an American author and physician, who established the field of integrative medicine which attempts to integrate alternative and conventional medicine. Weil is the author of several best-selling books and operates a website and monthly newsletter promoting general health and...

, Pema Chödrön

Pema Chödrön

Pema Chödrön is a notable American figure in Tibetan Buddhism. A disciple of Chögyam Trungpa Rinpoche, she is an ordained nun, author, and teacher in the Shambhala Buddhist lineage which Trungpa founded....

, Jon Kabat-Zinn

Jon Kabat-Zinn

Jon Kabat-Zinn is Professor of Medicine Emeritus and founding director of the Stress Reduction Clinic and the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts Medical School. Kabat-Zinn was a student of Zen Master Seung Sahn and a founding member of...

, Jack Kornfield

Jack Kornfield

Jack Kornfield is a teacher in the vipassana movement of American Theravada Buddhism. He trained as a Buddhist monk in Thailand, Burma and India, including as a student of the Thai monk Ajahn Chah...

, Clarissa Pinkola Estés

Clarissa Pinkola Estés

Clarissa Pinkola Estés is an American poet, post-trauma specialist and Jungian psychoanalyst.-Biography:Similar to William Carlos Williams and other poets who also worked in the health or other professions in tandem, Estés is a poet who uses her poems throughout her psychoanalytic books,...

, Eckhart Tolle

Eckhart Tolle

Eckhart Tolle is a German-born Canadian resident, best known as the author of the The Power of Now and A New Earth, which were written in English. In 2011, he was listed by the Watkins Review as the most spiritually influential person in the world...

, A. H. Almaas

A. H. Almaas

Ali Hameed Almaas is the pen name of A. Hameed Ali, an author and spiritual teacher who writes about and teaches a mystical approach informed by modern psychology and therapy, which he calls the Diamond Approach....

, Tsultrim Allione

Tsultrim Allione

Lama Tsultrim Allione is an author and teacher who has studied in the Tibetan Buddhist lineage. She was born in 1947 in Maine, in the United States, and given the name Joan Rousmanière Ewing. She first travelled to India and Nepal in 1967, returned in 1969 and in 1970 she became one of the first...

, Margot Anand

Margot Anand

Margot Anand is a French author, teacher, seminar leader and public speaker. She has written numerous books including The Art of Sexual Ecstasy; The Art of Everyday Ecstasy; and The Art of Sexual Magic....

, Coleman Barks

Coleman Barks

Coleman Barks is an American poet. Although he neither speaks nor reads Persian, he is nonetheless renowned as an interpreter of Rumi and other mystic poets of Persia.- Biographical notes:...

, Stephen Batchelor, Tara Brach

Tara Brach

Tara Brach is a American psychologist and expert on Buddhist meditation. She is also the founder and senior teacher of the Insight Meditation Community of Washington, a spiritual community that teaches and practices Vipassana meditation. This group's Wednesday night meeting in Bethesda, Maryland,...

 the Dalai Lama

14th Dalai Lama

The 14th Dalai Lama is the 14th and current Dalai Lama. Dalai Lamas are the most influential figures in the Gelugpa lineage of Tibetan Buddhism, although the 14th has consolidated control over the other lineages in recent years...

, Michael Lerner

Michael Lerner (rabbi)

Michael Lerner is a political activist, the editor of Tikkun, a progressive Jewish interfaith magazine based in Berkeley, California, and the rabbi of Beyt Tikkun Synagogue of San Francisco.-Family and Education:...

, Deepak Chopra

Deepak Chopra

Deepak Chopra is an Indian medical doctor, public speaker, and writer on subjects such as spirituality, Ayurveda and mind-body medicine. Chopra began his career as an endocrinologist and later shifted his focus to alternative medicine. Chopra now runs his own medical center, with a focus on...

, Lama Surya Das, Ram Dass

Ram Dass

Ram Dass is an American contemporary spiritual teacher and the author of the seminal 1971 book Be Here Now. He is known for his personal and professional associations with Timothy Leary at Harvard University in the early 1960s, for his travels to India and his relationship with the Hindu guru Neem...

, Georg Feuerstein

Georg Feuerstein

Dr. Georg Feuerstein is a German-Canadian Indologist specializing on Yoga. Feuerstein has authored over 30 books on mysticism, Yoga, Tantra, and Hinduism...

, Matthew Fox

Matthew Fox (priest)

Matthew Fox is an American priest and theologian. Formerly a member of the Dominican order within the Roman Catholic Church, Fox is now a member of the Episcopal Church....

, Joseph Goldstein

Joseph Goldstein

Joseph Goldstein is one of the first American vipassana teachers , co-founder of the Insight Meditation Society with Jack Kornfield and Sharon Salzberg, contemporary author of numerous popular books on Buddhism , resident guiding teacher at IMS, and leader of retreats worldwide on insight and...

, Daniel Goleman

Daniel Goleman

Daniel Jay Goleman is an author, psychologist, and science journalist. For twelve years, he wrote for The New York Times, specializing in psychology and brain sciences. He is the author of more than 10 books on psychology, education, science, and leadership.-Life:Goleman was born in Stockton,...

, Stanislav Grof

Stanislav Grof

Stanislav Grof is a psychiatrist, one of the founders of the field of transpersonal psychology and a pioneering researcher into the use of non-ordinary states of consciousness for purposes of analyzing, healing, and obtaining growth and insight into the human psyche...

 and Caroline Myss

Caroline Myss

Caroline Myss is an American medical intuitive and mystic as well as the author of numerous books and audio tapes, including five New York Times Best Sellers: Anatomy of the Spirit , Why People Don't Heal and How They Can , Sacred Contracts , "Invisible Acts of Power" , and Entering The Castle...

. In 1990, their release of Clarissa Pinkola Estés

Clarissa Pinkola Estés

Clarissa Pinkola Estés is an American poet, post-trauma specialist and Jungian psychoanalyst.-Biography:Similar to William Carlos Williams and other poets who also worked in the health or other professions in tandem, Estés is a poet who uses her poems throughout her psychoanalytic books,...

' Women Who Run with Wolves: Myths and Stories of the Wild Woman Archetype audiotape led to the Ballantine Books

Ballantine Books

Ballantine Books is a major book publisher located in the United States, founded in 1952 by Ian Ballantine with his wife, Betty Ballantine. It was acquired by Random House in 1973, which in turn was acquired by Bertelsmann AG in 1998 and remains part of that company today. Ballantine's logo is a...

 publication of her book by the same name. Andrew Weil's Breathing: The Master Key to Self Healing is one of their best selling CD's, with distribution at outlets such as Wal-Mart

Wal-Mart

Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

. Martha Beck

Martha Beck

Martha Nibley Beck is an American sociologist, therapist, life coach and best-selling author. Beck is the daughter of deceased LDS scholar and apologist, Hugh Nibley...

's CD Follow Your North Star was released by Sounds True.

Music

Sounds True produces music CDs and digital music files of spiritual and meditative music. Artists include Jai Uttal

Jai Uttal

Jai Uttal is an American musician and singer-songwriter born in New York City. Often performing with his "Pagan Love Orchestra," Jai's music is influenced by his R&B roots of the 1960s and '70s and by traditional Indian music, which he first became familiar with at age 19.When he was 19, Jai moved...

, Nawang Khechog

Nawang Khechog

Nawang Khechog is a Tibetan flute player and composer.Nawang was born in Tibet, but following the Chinese invasion of 1949/1950, his family moved to India, where Nawang studied meditation and Buddhist philosophy...

, Shri Anandi Ma

Dhyanyogi Madhusudandas

Shri Dhyanyogi Madhusudandas was an Indian saint born in Bihar, India. His disciples include Anandi Ma and Omdasji Maharaj. He was Master of Kundalini Maha Yoga.- Childhood :...

, Savina Yannatou

Savina Yannatou

Savina Yannatou is a renowned Greek singer.After taking classical guitar lessons and participating in the children's choir of Yannis Nousias for some years, she studied singing with Gogo Georgilopoulou and Spiros Sakkas in Athens, and later attended postgraduate studies at the Guildhall School of...

 and El-Funoun. Sounds True albums have been featured on National Public Radio. In 2010, Sounds True entered a licensing partnership with The Relaxation Company.

Books

In 2005, Sounds True began publishing books, among them David Deida

David Deida

David Deida is an American author who writes about the sexual and spiritual relationship between men and women. His ten books have been published in 25 languages. He conducts spiritual growth and intimacy workshops and is one of the many founding associates at the Integral Institute...

's The Way of the Superior Man. It has published 80 books and book/audio CD packages.