SoundJam MP
Encyclopedia
SoundJam MP was an early MP3
MP3
MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is a patented digital audio encoding format using a form of lossy data compression...

 player for the Mac OS
Mac OS
Mac OS is a series of graphical user interface-based operating systems developed by Apple Inc. for their Macintosh line of computer systems. The Macintosh user experience is credited with popularizing the graphical user interface...

, bought in 2000 by Apple and renamed iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

. The program was written by Jeff Robbin
Jeff Robbin
Jeffrey L. "Jeff" Robbin is the vice president of consumer applications at Apple, Inc. He is an American computer engineer and entrepreneur notable for creating the MP3 player SoundJam MP with Bill Kincaid that was eventually bought by Apple and renamed iTunes...

 and Bill Kincaid
Bill Kincaid
William S. "Bill" Kincaid is an American computer engineer and entrepreneur notable for creating the MP3 player SoundJam MP with Jeff Robbin that was eventually bought by Apple and renamed iTunes....

, published by Casady & Greene
Casady & Greene
Casady & Greene, founded in 1984 by Robin Casady, was a software publisher of shareware products, primarily for the Macintosh. C&G published fonts in the earlier days of desktop publishing; founder Casady partnered with Michael Greene, founder of Greene Inc who developed QuickDex. An expansion into...

.

History and launch

Robbin and Kincaid worked for Apple in the 1990s as system software engineers on their operating system
Operating system
An operating system is a set of programs that manage computer hardware resources and provide common services for application software. The operating system is the most important type of system software in a computer system...

 project Copland
Copland (operating system)
Copland was a project at Apple Computer to create an updated version of the Macintosh operating system. It was to have introduced protected memory, preemptive multitasking and a number of new underlying operating system features, yet still be compatible with existing Mac software...

; the project was later abandoned. Both left Apple, where Robbin created Conflict Catcher
Conflict Catcher
Conflict Catcher was a popular utility software application for the Mac OS, written by Jeff Robbin and published by Casady & Greene. It aided Macintosh users in solving operating system conflicts with extensions and control panels...

 and Kincaid worked at a startup.

After listening to a show on the radio channel NPR
NPR
NPR, formerly National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in the United States. NPR was created in 1970, following congressional passage of the Public Broadcasting...

, Kincaid created hardware and device driver
Device driver
In computing, a device driver or software driver is a computer program allowing higher-level computer programs to interact with a hardware device....

 support for the Diamond
Diamond Multimedia
Diamond Multimedia is a company that specializes in many forms of multimedia technology. They have produced graphics cards, motherboards, modems, sound cards and MP3 players, however the company began with the production of the TrackStar, a PC add-on card which emulated Apple II computers...

 Rio
Rio (digital audio players)
Rio was the brand name of a line of digital audio players, best known for producing the "Diamond Rio" model that was the impetus for a lawsuit in 1998 by the Recording Industry Association of America...

 line of digital audio players. He then enlisted Jeff Robbin to develop the front-end for an MP3
MP3
MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is a patented digital audio encoding format using a form of lossy data compression...

-playing software they named SoundJam MP
SoundJam MP
SoundJam MP was an early MP3 player for the Mac OS, bought in 2000 by Apple and renamed iTunes. The program was written by Jeff Robbin and Bill Kincaid, published by Casady & Greene.-History and launch:...

. Dave Heller completed the core team. The three chose Casady & Greene as distributor, whom Jeff had previously worked with to distribute Conflict Catcher. David Pogue
David Pogue
David Welch Pogue is an American technology writer, technology columnist and commentator. He is a personal technology columnist for the New York Times, an Emmy-winning tech correspondent for CBS News Sunday Morning, weekly tech correspondent for CNBC, and a columnist for Scientific American...

 wrote documentation.

The software saw early success in the Mac music player market, competing with Panic's
Panic (company)
Panic is an Oregon-based American software company that specializes in shareware applications for Mac OS X. It was founded by Steven Frank and Cabel Sasser....

 Audion
Audion (software)
Audion is an audio player by Panic. It was originally a commercial program, but with the dominance of Apple's iTunes, development was halted and it was released as freeware.-Design:...

.

Acquisition

In early 2000 Apple was looking to purchase an MP3 player and approached both Casady & Greene (SoundJam) and Panic (Audion). Because Panic was caught up in negotiations with AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

, the meeting never took place. Turning to Casady & Greene, Apple purchased the rights to the SoundJam software in a deal covered by a two-year secrecy clause.

SoundJam MP was renamed iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

. Jeff, Bill, and Dave became the original developers of the software. All three continue to work at Apple, with Jeff as the current lead developer of iTunes.

On January 9, 2001, iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

 1.0 was released. Macintosh users immediately began poking through iTunes's resource fork
Resource fork
The resource fork is a construct of the Mac OS operating system used to store structured data in a file, alongside unstructured data stored within the data fork. A resource fork stores information in a specific form, such as icons, the shapes of windows, definitions of menus and their contents, and...

, where they discovered numerous strings
String (computer science)
In formal languages, which are used in mathematical logic and theoretical computer science, a string is a finite sequence of symbols that are chosen from a set or alphabet....

and other resources that indicated iTunes was a re-engineered SoundJam MP. Casady & Greene ceased distribution of SoundJam MP on June 1, 2001 at the request of the developers.
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