Soueast Motors
Encyclopedia
South East Motor Co Ltd, commonly known as Soueast, is a joint venture
between Japanese Mitsubishi Motors
, Chinese Fujian Motor Industry Group, and Taiwanese China Motor Corporation
.
Located in Fuzhou
, Fujian
Province, China
, it builds Chrysler
models, minibuses, and Chinese-market versions of Mitsubishi sedan and MPV models for the Chinese market.
Its cars are license-built versions of Mitsubishi and Chrysler designs some of which bear the Mitsubishi brand. While Mitsubishi-branded models are among it product line, own-brand vehicles are as well.
Mitsubishi will enter a new, equally-owned joint venture with Guangzhou Automobile Group but keep an ownership in Soueast, too.
In 2008 the company sold a lot of minibuses to Iran.
That same year saw Jackie Chan
sign on as a Mitsubishi brand ambassador
for Mainland China
markets.
s (MPV
s). as of June 2010 Soueast, with half of the ownership, is the majority owner. Daimler AG owns 33.78% and the Taiwanese Zhonghua owns 16.22%.
, Fuzhou
, Fujian province
.
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
between Japanese Mitsubishi Motors
Mitsubishi Motors
is a multinational automaker headquartered in Minato, Tokyo. In 2009 it was the fifth-largest Japan-based automaker and the 17th-largest in the world measured by production...
, Chinese Fujian Motor Industry Group, and Taiwanese China Motor Corporation
China Motor Corporation
China Motor Corporation is an automobile manufacturer based in Taipei, Taiwan. It was founded in June 1969, and signed a technology sharing contract with Mitsubishi Motors the following year. On December 12 1973 they opened their first manufacturing facility, in Yangmei...
.
Located in Fuzhou
Fuzhou
Fuzhou is the capital and one of the largest cities in Fujian Province, People's Republic of China. Along with the many counties of Ningde, those of Fuzhou are considered to constitute the Mindong linguistic and cultural area....
, Fujian
Fujian
' , formerly romanised as Fukien or Huguing or Foukien, is a province on the southeast coast of mainland China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, and Guangdong to the south. Taiwan lies to the east, across the Taiwan Strait...
Province, China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
, it builds Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....
models, minibuses, and Chinese-market versions of Mitsubishi sedan and MPV models for the Chinese market.
Its cars are license-built versions of Mitsubishi and Chrysler designs some of which bear the Mitsubishi brand. While Mitsubishi-branded models are among it product line, own-brand vehicles are as well.
Mitsubishi will enter a new, equally-owned joint venture with Guangzhou Automobile Group but keep an ownership in Soueast, too.
History
Created in 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group Mitsubishi only later joined in 2006.In 2008 the company sold a lot of minibuses to Iran.
That same year saw Jackie Chan
Jackie Chan
Jackie Chan, SBS, MBE is a Hong Kong actor, action choreographer, comedian, director, producer, martial artist, screenwriter, entrepreneur, singer and stunt performer. In his movies, he is known for his acrobatic fighting style, comic timing, use of improvised weapons, and innovative stunts...
sign on as a Mitsubishi brand ambassador
Brand ambassador
A Brand Ambassador is a person employed by a company to be the sales rep and physical representative of the company with respect to sales and marketing. The Brand Ambassador is meant to embody the corporate image in appearance, demeanor, values, and ethics....
for Mainland China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
markets.
Ownership
As of 2009 Mitsubishi and China Motor Corporation each held one-fourth ownership the remainder being controlled by their local partner.Joint ventures
Soueast has at least one foreign joint venture, Fujian Daimler-Chrysler, which makes minivanMinivan
Minivan is a type of van designed for personal use. Minivans are typically either two-box or one box designs for maximum interior volume – and are taller than a sedan, hatchback, or a station wagon....
s (MPV
Minivan
Minivan is a type of van designed for personal use. Minivans are typically either two-box or one box designs for maximum interior volume – and are taller than a sedan, hatchback, or a station wagon....
s). as of June 2010 Soueast, with half of the ownership, is the majority owner. Daimler AG owns 33.78% and the Taiwanese Zhonghua owns 16.22%.
Production bases
Soueast has at least one production base in Qingkou city, Minhou CountyMinhou County
Minhou County is a county of Fujian Province, China. It is under the administration of Fuzhou city....
, Fuzhou
Fuzhou
Fuzhou is the capital and one of the largest cities in Fujian Province, People's Republic of China. Along with the many counties of Ningde, those of Fuzhou are considered to constitute the Mindong linguistic and cultural area....
, Fujian province
Fujian
' , formerly romanised as Fukien or Huguing or Foukien, is a province on the southeast coast of mainland China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, and Guangdong to the south. Taiwan lies to the east, across the Taiwan Strait...
.
External links
- Official site(English)
- Official site(Chinese)