Solestruck
Encyclopedia
Solestruck is an American e-commerce
Electronic commerce
Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...

 company based in Tigard, Oregon
Tigard, Oregon
Tigard is a city in Washington County, Oregon, United States. The population was 48,035 at the 2010 census. As of 2007, Tigard was the state's 12th largest city. Incorporated in 1961, the city is located south of Beaverton and north of Tualatin, and is part of the Portland metropolitan area...

. Founded in 2004, the company sells shoes from over 70 brands, including Jeffrey Campbell, ALL CAPS
All caps
In typography, all caps refers to text or a font in which all letters are capital letters. All caps is usually used for emphasis. It is commonly seen in the titles on book covers, in advertisements and in newspaper headlines...

, Matiko, United Nude
United Nude
United Nude is a design company specialising in high heels. Since the launch of its first shoe named Möbius, the company has opened studios in London and Guangzhou.-History:The company was founded by Dutch architect Rem D...

, Senso, and other designer brands. The Solestruck site is popular with a mainly female, fashion-conscious audience.

History

The company was founded in 2004 and in December 2007, Solestruck launched a campaign to encourage customers to "give the gift of shoes". Including donation forms with each order and also offering them online, the company offered customers a 5% discount for each pair of shoes donated, up to 15% total. Benefiting charities included the National Relief Charities and Soles4Souls. In 2009, the company opened a what was to be a temporary brick and mortar
Brick and mortar
Brick and mortar in its most simplest usage is used to describe the physical presence of a building or other structure...

 store in Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...

, its first physical retail store. The company decided to keep the location open longer in March 2010.

Solestruck opened their flagship retail store in SW Portland in October, 2011. The Grand Opening celebration was previewed and reviewed in the Portland Mercury, a weekly news, arts, and entertainment publication in Portland, Oregon.

Operations

The Oregon
Oregon
Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...

 based company's warehouse
Warehouse
A warehouse is a commercial building for storage of goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas of cities and towns. They usually have loading docks to load and unload...

 and headquarters are located in Tigard in the Portland metropolitan area
Portland metropolitan area
The Portland-Vancouver-Hillsboro, OR-WA Metropolitan Statistical Area , also known as the Portland metropolitan area or Greater Portland, is an urban area in the U.S. states of Oregon and Washington centered around the city of Portland, Oregon. The U.S...

.

In the news

  • Solestruck's Flagship store grand opening was featured in the Portland Mercury in October 2011.
  • Solestruck was featured in Portland Picks, a weekly online newsletter offering opinions and recommendations of Oregon
    Oregon
    Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...

     businesses, on 16 June 2006.
  • Solestruck was featured as one of Lucky Magazine
    Lucky (magazine)
    Lucky is a shopping and style magazine which calls itself the " Ultimate Shopping Guide " and " The Magazine About Shopping ." Lucky "showcases what to wear and how to wear it, making fashion and beauty fun and accessible." Available by subscription, issues are published once a month and offer...

    's "Web Shopping Picks of the Week" for the week of October 9–15.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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