Society for Healthcare Strategy and Market Development
Encyclopedia
The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association
. SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations
, strategic planning, business development
, physician
relations, sales, and government
and public affairs
. SHSMD has more than 4,500 members nationally from hospitals, healthcare systems/networks and consulting firms. According to its website, it was formed from the merger of The American Society for Health Care Marketing and Public Relations (founded in 1964) and the Society for Healthcare Planning and Marketing (founded in 1977) in 1996. Regional chapters criss-cross the country and are represented in every state
, often with their own conferences.
allows members access to AHA resources, advocacy efforts and alerts, and discounts on AHA
products and services. SHSMD members also have access to the Association for Community Health Improvement
’s Community Health
Assessment Toolkit. Online and in-person educational programs are also offered such as Essentials of Healthcare Marketing, Planning, and PR/Communications; Raising the Bar in Healthcare Marketing, Planning, and PR/Communications, and an annual conference to assist in developing the broadest strategic outlook or honing the most specific skill set.
such as hospital-physician relations. Major research efforts include By The Numbers, a benchmarking study of common questions, and Futurescan, SHSMD’s annual guide to healthcare trends. Currently being updated for 2008, the Salary Compensation and Work Satisfaction Survey report provides analysis on salary
, compensation and work satisfaction.
American Hospital Association
The American Hospital Association is an organization that promotes the quality provision of health care by hospitals and health care networks through such efforts as promoting effective public policy and providing information related to health care and health administration to health care...
. SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, strategic planning, business development
Business development
A subset of the field of commerce, business development comprises a number of techniques and responsibilities which aim at:1. Researching new types of business/products/services with an emphasis on identifying gaps in the mitigation of needs of potential clients .2. Attracting new customers3...
, physician
Physician
A physician is a health care provider who practices the profession of medicine, which is concerned with promoting, maintaining or restoring human health through the study, diagnosis, and treatment of disease, injury and other physical and mental impairments...
relations, sales, and government
Government
Government refers to the legislators, administrators, and arbitrators in the administrative bureaucracy who control a state at a given time, and to the system of government by which they are organized...
and public affairs
Public policy
Public policy as government action is generally the principled guide to action taken by the administrative or executive branches of the state with regard to a class of issues in a manner consistent with law and institutional customs. In general, the foundation is the pertinent national and...
. SHSMD has more than 4,500 members nationally from hospitals, healthcare systems/networks and consulting firms. According to its website, it was formed from the merger of The American Society for Health Care Marketing and Public Relations (founded in 1964) and the Society for Healthcare Planning and Marketing (founded in 1977) in 1996. Regional chapters criss-cross the country and are represented in every state
U.S. state
A U.S. state is any one of the 50 federated states of the United States of America that share sovereignty with the federal government. Because of this shared sovereignty, an American is a citizen both of the federal entity and of his or her state of domicile. Four states use the official title of...
, often with their own conferences.
Education
Its affiliation with the AHAAmerican Hospital Association
The American Hospital Association is an organization that promotes the quality provision of health care by hospitals and health care networks through such efforts as promoting effective public policy and providing information related to health care and health administration to health care...
allows members access to AHA resources, advocacy efforts and alerts, and discounts on AHA
American Hospital Association
The American Hospital Association is an organization that promotes the quality provision of health care by hospitals and health care networks through such efforts as promoting effective public policy and providing information related to health care and health administration to health care...
products and services. SHSMD members also have access to the Association for Community Health Improvement
Association for Community Health Improvement
The Association for Community Health Improvement is a professional organization for community health, community benefit, healthy communities and public health, founded in 2002...
’s Community Health
Community health
Community health, a field of public health, is a discipline that concerns itself with the study and betterment of the health characteristics of biological communities. While the term community can be broadly defined, community health tends to focus on geographic areas rather than people with shared...
Assessment Toolkit. Online and in-person educational programs are also offered such as Essentials of Healthcare Marketing, Planning, and PR/Communications; Raising the Bar in Healthcare Marketing, Planning, and PR/Communications, and an annual conference to assist in developing the broadest strategic outlook or honing the most specific skill set.
Research
SHSMD’s research is used by hospitals nationwide, and often partnerships with various firms work on specialized researchResearch
Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...
such as hospital-physician relations. Major research efforts include By The Numbers, a benchmarking study of common questions, and Futurescan, SHSMD’s annual guide to healthcare trends. Currently being updated for 2008, the Salary Compensation and Work Satisfaction Survey report provides analysis on salary
Salary
A salary is a form of periodic payment from an employer to an employee, which may be specified in an employment contract. It is contrasted with piece wages, where each job, hour or other unit is paid separately, rather than on a periodic basis....
, compensation and work satisfaction.