Social pull marketing
Encyclopedia
The business terms push and pull originated in the logistic and supply chain management, but are also widely used in marketing.
Social Pull Marketing is the adaptation of the traditional Push–pull strategy marketing concepts to Social Media Websites. It utilizes the traditional Pull concept for a new way of Social Media Marketing
. To get a basic understanding of what Social Pull Marketing is, just think of people friending you rather than you friending people.
You or your company must create a need for someone to friend you or your company. That need could be, information, electronic coupons, and other electronic items that people want, however, only your friends can get.
Facebook example:
If you own a small athletic shoe manufacturing company. Your Facebook
friends will receive a flow of information pertaining to the activities that your demographics would want, marathon
information, healthy eating, how to walk for exercise, how to run or jog properly. Your Facebook friends would also receive special discounts via electronic coupons. By following this Social Pull Marketing strategy, your Facebook friends are pre-qualified buyers.
Real World Experiment example:
Social Pull Marketing can be applied to all of the Social Media
websites. "I would rather have 400 people that friended me, than have 4,000 people that I friended. The reason is, I would have 400 people that chose to be my friend, they are pre-qualified buyers. The 4,000 people I friended accepted my friend request only because I asked them and most likely will not pay attention to what I have to say on my Social Media website".
For this experiment, multiple RSS feeds for one demographic (Popular Music
) were used to generate one united RSS feed. The united RSS feed was sent through Twitter
. For this experiment, no one actually tweet
ed one time, however, the test Twitter account now has over 400 followers in a few short months. This is proof that Social Pull Marketing works. The people following the test Twitter account all chose to follow it, thereby automatically building a list of Twitter followers that are interested in popular music
.
Social Pull Marketing is the adaptation of the traditional Push–pull strategy marketing concepts to Social Media Websites. It utilizes the traditional Pull concept for a new way of Social Media Marketing
Social media marketing
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans...
. To get a basic understanding of what Social Pull Marketing is, just think of people friending you rather than you friending people.
You or your company must create a need for someone to friend you or your company. That need could be, information, electronic coupons, and other electronic items that people want, however, only your friends can get.
Facebook example:
If you own a small athletic shoe manufacturing company. Your Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
friends will receive a flow of information pertaining to the activities that your demographics would want, marathon
Marathon
The marathon is a long-distance running event with an official distance of 42.195 kilometres , that is usually run as a road race...
information, healthy eating, how to walk for exercise, how to run or jog properly. Your Facebook friends would also receive special discounts via electronic coupons. By following this Social Pull Marketing strategy, your Facebook friends are pre-qualified buyers.
Real World Experiment example:
Social Pull Marketing can be applied to all of the Social Media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
websites. "I would rather have 400 people that friended me, than have 4,000 people that I friended. The reason is, I would have 400 people that chose to be my friend, they are pre-qualified buyers. The 4,000 people I friended accepted my friend request only because I asked them and most likely will not pay attention to what I have to say on my Social Media website".
For this experiment, multiple RSS feeds for one demographic (Popular Music
Popular music
Popular music belongs to any of a number of musical genres "having wide appeal" and is typically distributed to large audiences through the music industry. It stands in contrast to both art music and traditional music, which are typically disseminated academically or orally to smaller, local...
) were used to generate one united RSS feed. The united RSS feed was sent through Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
. For this experiment, no one actually tweet
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
ed one time, however, the test Twitter account now has over 400 followers in a few short months. This is proof that Social Pull Marketing works. The people following the test Twitter account all chose to follow it, thereby automatically building a list of Twitter followers that are interested in popular music
Popular music
Popular music belongs to any of a number of musical genres "having wide appeal" and is typically distributed to large audiences through the music industry. It stands in contrast to both art music and traditional music, which are typically disseminated academically or orally to smaller, local...
.