Social Data Analysis
Encyclopedia
Social data analysis is a style of analysis in which people work in a social, collaborative context to make sense of data. The term was introduced by Martin Wattenberg
Martin M. Wattenberg
Martin M. Wattenberg is an American scientist and artist known for his work with data visualization. Along with Fernanda Viégas, he worked at the Cambridge location of IBM's Thomas J. Watson Research Center as part of the Visual Communication Lab, and created Many Eyes...

 in 2005

On a Social Data Analysis system or network, users store data sets and create visual representations. The datasets and visualisations/graphs are accessible to other users of the network or website. Users can create new and interesting visualisations/graphs as well as associated commentary from the same data sets. The discussion mechanisms often use frameworks such as a blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

's and wiki
Wiki
A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor. Wikis are typically powered by wiki software and are often used collaboratively by multiple users. Examples include...

's to drive this social exploration/Collaborative intelligence
Collaborative intelligence
Collaborative intelligence is a term used in several disciplines, and has several different meanings. In a business setting, it can describe the result of accessing a network of people...

.

This is a new slant on business intelligence
Business intelligence
Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....

where social exploration of data can lead to serious analysis and important insight that the initiating user did not envisage/explore (for whatever reason).

External links

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