So Alive (Skepta and N-Dubz song)
Encyclopedia
"So Alive" is a song by British MC Skepta
and British trio, N-Dubz
. It was released as an official single on 6 February 2011. It is the fourth single released Skepta's third album Doin' It Again
and N-Dubz
's third album Love.Live.Life
. The single peaked at #99 on the UK Singles Chart
.
described the song to Digital Spy
: "It's a fusion. N-Dubz
are seen as a pop group and I'm more of an urban artist. Normally when those two collide the result is a big pop tune, but I wanted to do it the other way around and bring out N-Dubz
's grime side. Fortunately fans of mine and N-Dubz
both seem to love it!" He also explained the delay of the official single release: "I've been waiting for the right time to get it out. There was a bit of a rat race last year with so many grime artists coming out, but I feel like I've got a clear run at the moment and there's a buzz about it. Timing is everything."
. At most points of the video, both Skepta and N-Dubz are all shown rapping in a ring of fire and on top of a building. The video ends with Skepta slowly jumping off the building. Dappy and Fazer are also shown in front of red illuminated gates individually during their verses. The video has over 3,500,000 views as of 22 August 2011.
Skepta
Joseph Junior Adenuga , better known as Skepta, is an English rapper from London. Originally from and born to Nigerian parents he moved to London aged three....
and British trio, N-Dubz
N-Dubz
N-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records...
. It was released as an official single on 6 February 2011. It is the fourth single released Skepta's third album Doin' It Again
Doin' It Again
Reviews for Doin' It Again have been mixed. The Observer said "This third album is clearly a bid for international recognition, but the transition feels uncomfortable at times". The Guardian was more positive saying that Skepta had "a distinctive, authentic voice and a sharp sense of humour"...
and N-Dubz
N-Dubz
N-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records...
's third album Love.Live.Life
Love.Live.Life
Love.Live.Life is the third studio album by British hip hop group N-Dubz, released on 29 November 2010, as a collaboration by All Around the World and Island Records.-Background:...
. The single peaked at #99 on the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
.
Background
The song's radio edit lasts just under three minutes, while the album version has a longer intro and lasts nearly four minutes SkeptaSkepta
Joseph Junior Adenuga , better known as Skepta, is an English rapper from London. Originally from and born to Nigerian parents he moved to London aged three....
described the song to Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
: "It's a fusion. N-Dubz
N-Dubz
N-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records...
are seen as a pop group and I'm more of an urban artist. Normally when those two collide the result is a big pop tune, but I wanted to do it the other way around and bring out N-Dubz
N-Dubz
N-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records...
's grime side. Fortunately fans of mine and N-Dubz
N-Dubz
N-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records...
both seem to love it!" He also explained the delay of the official single release: "I've been waiting for the right time to get it out. There was a bit of a rat race last year with so many grime artists coming out, but I feel like I've got a clear run at the moment and there's a buzz about it. Timing is everything."
Music video
The music video for "So Alive" premiered on 19 November 2010 on YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
. At most points of the video, both Skepta and N-Dubz are all shown rapping in a ring of fire and on top of a building. The video ends with Skepta slowly jumping off the building. Dappy and Fazer are also shown in front of red illuminated gates individually during their verses. The video has over 3,500,000 views as of 22 August 2011.
Track listings
Personnel
- Lead vocals – SkeptaSkeptaJoseph Junior Adenuga , better known as Skepta, is an English rapper from London. Originally from and born to Nigerian parents he moved to London aged three....
and N-DubzN-DubzN-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records... - ProducerRecord producerA record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...
s – J. AdenugaSkeptaJoseph Junior Adenuga , better known as Skepta, is an English rapper from London. Originally from and born to Nigerian parents he moved to London aged three.... - LyricsLyricsLyrics are a set of words that make up a song. The writer of lyrics is a lyricist or lyrist. The meaning of lyrics can either be explicit or implicit. Some lyrics are abstract, almost unintelligible, and, in such cases, their explication emphasizes form, articulation, meter, and symmetry of...
– J. AdenugaSkeptaJoseph Junior Adenuga , better known as Skepta, is an English rapper from London. Originally from and born to Nigerian parents he moved to London aged three....
, ContostavlosDappyCostadinos Contostavlos better known by his stage name Dappy, is a British singer-songwriter, rapper, actor of Greek descent. He is best known for being the lead singer of the Camden-based Grime/hip hop/R&B trio N-Dubz, with his cousin Tulisa and their friend Fazer...
, Tulisa ContostavlosTulisa ContostavlosTula Paulinea "Tulisa" Contostavlos is an English singer-songwriter and actress of Greek and Irish descent. She is best known for being a member of the Camden-based hip hop group N-Dubz, with her cousin Dappy and their friend Fazer...
, Richard RawsonRichard RawsonRichard Rawson , better known by his stage name Fazer, is a British rapper, producer, DJ and actor. He is popularly known as a member of hip hop trio N-Dubz.-Early life:... - LabelRecord labelIn the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
: All Around the World
Chart performance
| Chart (2011) | Peak position |
|---|---|
| UK Singles (The Official Charts Company UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... ) |
99 |
Release history
| Region | Date | Format | Label |
|---|---|---|---|
| United Kingdom | February 6, 2011 | Digital Download, CD single | 3 Beat 3 Beat Records 3 Beat Records is a British record shop and independent record label which was founded by Jon Barlow in 1989.-History:3 Beat Records was founded as a dance music record shop in 1989 by Jon Barlow, Dave Nicholl, Phil Southall and later joined by Phil Beddard and Hywell Williams who were students at... , All Around the World |