Snipe (theatrical)
Encyclopedia
A Snipe in the motion picture exhibition business refers to two things:
- Any material before the feature presentation other than a trailerTrailer (film)A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the...
. "Welcome to our theater," courtesy trailers ("no smoking, littering, talking"), promotions for the snackbar, and "daters", that announce the date for an upcoming show, are the most common kinds of snipes. - A printed sticker or material that is made for the purpose of being pasted over other print material, such as posters or souvenir programs, in order to alter or add to information.