Small World Software
Encyclopedia
Small World Software was a New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 company that was founded in February 1994 by Scott Murphy
Scott Murphy (politician)
Matthew Scott Murphy is an entrepreneur and the former U.S. Representative for , serving from 2009 until 2011. He is a member of the Democratic Party...

, Mark Jacobstein and Seth Aron. The company created the first online rotisserie baseball and fantasy sports leagues. The company also developed a business as an early internet technology consultant, and the gaming component of the business, rebranded Small World Sports, was spun off from the consulting business in 1996.

The consultancy, on the strength of its business with Hasbro, Xerox, McKinsey & Company, the National Multiple Sclerosis Society, and MaMaMedia, developed into one of the largest internet consultancies in New York before being sold to iXL
IXL (interactive agency)
iXL Enterprises is a failed international interactive agency that lasted from 1996 until 2002. The company was founded by Atlanta entrepreneur Bert Ellis, who also served as the company's chairman and CEO...

in 1998. Two of the founding partners, Mark Jacobstein and Scott Murphy, remained with iXL as senior executives following the transaction.

Small World Sports developed into one of the three largest fantasy businesses on the web. In addition to creating its own online games, it built games for Yahoo!, AltaVista, Lycos, CNN/SI, fastball.com, Fox Sports, and The Sporting News, among others. It was sold to The Sporting News in 2002.
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