Skinny Blonde
Encyclopedia
Skinny Blonde is a low-carb blonde ale started by The Vines
drummer Hamish Rosser
, winemaker Richie Harkham and artist Jarod Taylor. The beer is currently sold in Australia, and took home the 'Peoples Choice' awards at the 2008 Australian Beer Festival held at The Rocks
in Sydney.
In June 2009, Skinny Blonde attracted controversy across Australia over its beer bottle packaging which - through the use of modern ink technology - has a 1950s style pin-up girl
called 'Daisy' on the beer bottle label slowly revealing herself as the beer level drops and the bottle temperature rises.
The label has angered some health and women's groups who claimed, "This is another blatant example of the alcohol industry objectifying women to move product". Women's Forum Australia spokeswoman Melinda Tankard was quoted as saying: "This is demeaning, inappropriate and troubling." Rosser responded, "This generation of Aussies have grown up on the beach and topless girls in bikinis are commonplace. The label and website is in no way meant to offend women or anyone else, rather embrace the Australian beach culture." He was also quoted as saying that the beer was "just a bit of cheeky fun."
The Vines
https://wikimediafoundation.org/wiki/Special:LandingCheck?landing_page=L11_1121_WMUK_Jimmy_DDOptimised&utm_medium=sitenotice&utm_campaign=C11_1121_WMUK_DDvOneOff&utm_source=B11_1121_WMUK_Jimmy&language=en&country=GB...
drummer Hamish Rosser
Hamish Rosser
Hamish Rosser is the drummer of Australian garage rock band, The Vines. He graduated with a degree in Engineering from Sydney University. He worked as a chemical engineer in Sydney. He left his job so that he could play music with bands...
, winemaker Richie Harkham and artist Jarod Taylor. The beer is currently sold in Australia, and took home the 'Peoples Choice' awards at the 2008 Australian Beer Festival held at The Rocks
The Rocks, New South Wales
The Rocks is an urban locality, tourist precinct and historic area of Sydney's city centre, in the state of New South Wales, Australia. It is located on the southern shore of Sydney Harbour, immediately north-west of the Sydney central business district...
in Sydney.
In June 2009, Skinny Blonde attracted controversy across Australia over its beer bottle packaging which - through the use of modern ink technology - has a 1950s style pin-up girl
Pin-up girl
A pin-up girl, also known as a pin-up model, is a model whose mass-produced pictures see wide appeal as popular culture. Pin-ups are intended for informal display, e.g. meant to be "pinned-up" on a wall...
called 'Daisy' on the beer bottle label slowly revealing herself as the beer level drops and the bottle temperature rises.
The label has angered some health and women's groups who claimed, "This is another blatant example of the alcohol industry objectifying women to move product". Women's Forum Australia spokeswoman Melinda Tankard was quoted as saying: "This is demeaning, inappropriate and troubling." Rosser responded, "This generation of Aussies have grown up on the beach and topless girls in bikinis are commonplace. The label and website is in no way meant to offend women or anyone else, rather embrace the Australian beach culture." He was also quoted as saying that the beer was "just a bit of cheeky fun."
External links
- Skinny Blonde - Company website