Shutterfly is an Internet-based social expression and personal publishing service. Shutterfly's flagship product is its photo book line. It is based in Redwood City, California

Redwood City, California

Redwood City is a California charter city located on the San Francisco Peninsula in Northern California, approximately 27 miles south of San Francisco, and 24 miles north of San Jose. Redwood City's history spans from its earliest inhabitation by the Ohlone people, to its tradition as a port for...

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Features

Shutterfly attempts to differentiate itself from other online photo services such as Flickr and Picasa by allowing unlimited images at no cost. Shutterfly also claims that "they never delete a photo." The service also keeps uploaded photos at their full resolution, rather than scaling down images or otherwise affecting the originals. But currently after uploading the full sized photo there is no option to download it by any means, only downscaled photos are accessible even for the member. The only option to get the full resolution photos to order on a CD.
Like other socially-based online services, Shutterfly members can also visit a community section of the website to see others' works and gain ideas and inspiration for new projects.

Photo Books

Shutterfly’s flagship product is its Photo Book line which allows users to create custom photo books. Features include cover options, designs and templates. Popular design themes are organized into “occasions” like, Baby, Wedding and Travel, and so forth. Style templates for these occasions include fonts, photo edges, page layouts, and colored backgrounds.

Cards & Stationery

Shutterfly offers photo and non-photo cards and stationery with collections from industry stationery designers as well their own in-house designers.

Share Sites

Shutterfly Share sites are personalized websites that combine photo sites, blogs, and social networking to allow customers to connect and collaborate with friends and family. This is designed as a solution to “multiple camera, single event” photo occasions like family reunions, weddings, and team sporting events. In this way, a single website can be specified for multiple people to upload their photos and videos, and from which people may order prints, share photo books and post comments.

Shutterfly Community
On February 20, 2008, Shutterfly launched Shutterfly Gallery, a community platform for sharing and connecting with others and allows customers to creatively inspire one another by sharing their photo books online and exchanging comments about their experiences.

Shutterfly for iPhone

On April 8, 2009, Shutterfly introduced Shutterfly for iPhone as a free application. Its services include allowing customers to upload, view and share their Shutterfly photos from their iPhones.

Shutterfly Video

Shutterfly Video was launched on June 15, 2009, and allows members to share video on Shutterfly Share sites. Powered by Motionbox, Shutterfly Video enables users to upload and post video clips from their digital camera or camcorder to their own private or public Shutterfly Share sites.

Tiny Pictures

In September 2009, Shutterfly acquired Tiny Pictures, a mobile photo-sharing application centered on photo commenting. Shutterfly would ultimately turn Tiny Pictures into Wink, a service that allows users to create photo strips from their iPhone app or Shutterfly photos.

Tiny Prints

On March 21st, 2011, Shutterfly announced that it was acquiring personalized card and stationery seller Tiny Prints, Inc., a privately-held company that operates tinyprints.com and weddingpaperdivas.com, for $141 million in cash and 3.9 million shares. The transaction was initially valued at $333 million. As part of this acquisition, Shutterfly set aside 1.4 million shares for the vested and unvested Tiny Prints employee equity shares assumed by Shutterfly. When the transaction closed on April 25, 2011, Ed Han, Kelly Berger, and Laura Ching, the three co-founders of Tiny Prints, along with their entire Tiny Prints team joined Shutterfly. The acquisition enabled Shutterfly to expand their cards and stationery business.

External links

• Shutterfly.com
• Shutterfly fights the photo recession, October 7, 2009, CNNMoney.com
  CNNMoney.com
  CNNMoney.com is the world's largest business website. The site is the online home of Fortune and Money, and serves as CNN.com's exclusive business site. The site, edited by Chris Peacock, together with the three titles, is part of the Fortune|Money Group, and attracts more than 10.8 million unique...
  
  
• Shutterfly CEO says gaining market share from rivals, September 4, 2009, Reuters
  Reuters
  Reuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...
  
  
• Embracing social media, photo sites stay in the game, September 3, 2009, Reuters
  Reuters
  Reuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...
  
  
• CNet.com Review of Shutterfly, May 6, 2002, CNet
  CNET
  CNET is a tech media website that publishes news articles, blogs, and podcasts on technology and consumer electronics. Originally founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through CNET Networks' acquisition...