Shoemall
Encyclopedia
ShoeMall.com is an online
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....

 shop for men’s and women’s footwear based at Chippewa Falls, Wisconsin
Chippewa Falls, Wisconsin
Chippewa Falls is a city located on the Chippewa River in Chippewa County in the U.S. state of Wisconsin. The population was 13,661 at the 2010 census. Incorporated as a city in 1869, it is the county seat of Chippewa County....

. They are an entirely web based retailer developed in 1999 by parent company- Mason Companies.

History

ShoeMall.com was founded in 1999 in Chippewa Falls, Wisconsin
Chippewa Falls, Wisconsin
Chippewa Falls is a city located on the Chippewa River in Chippewa County in the U.S. state of Wisconsin. The population was 13,661 at the 2010 census. Incorporated as a city in 1869, it is the county seat of Chippewa County....

. It was founded by the parent company, Mason Companies, which is a family owned business founded in 1904 by August and Bert Mason.

In 1985 Mason started testing direct-to-consumer mail order catalogs featuring shoes and clothing for men and women. After years of direct sales interactions, the Mason salesmen program was eliminated on December 31, 1997, turning entirely to selling directly to the consumer through catalogs.

Following the success of the mail order catalogs, and the boom of internet retailing, Mason began ShoeMall.com, an entirely web-based subset of their company. ShoeMall was launched in 1999 as an online footwear retailer.
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