Shaw Wallace
Encyclopedia
Shaw Wallace & Company Limited is a liquor manufacturer in India, headquartered in the Wallace House in Kolkata
Kolkata
Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India...

.

It is involved in the production and sales of Indian Made Foreign Liquor
Indian Made Foreign Liquor
Indian Made Foreign Liquor, often abbreviated IMFL, is a term used to denote western-style hard liquors such as whisky, rum, vodka, etc., which are manufactured in India...

. The two biggest brands of SWC are Royal Challenge Whisky and Director's Special Whisky.

Shaw Wallace's spirits division was acquired by United Spirits, a part of United Breweries, in mid-2005 for around Rs.1300 crore and its Breweries and beer business was acquired by SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...

. Hence Royal Challenge Whisky is with United Spirits and Royal Challenge beer, which is mainly sold in the state of Andhra Pradesh
Andhra Pradesh
Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...

, is with SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...

.

Before 1999, SWC was into diversified businesses, which it shed as part of a restructuring plan. Most notable were the sale of Calcutta Chemicals and Detergents India Ltd to Henkel-SPIC

In India, distribution of the Sega Mega Drive
Sega Mega Drive
The Sega Genesis is a fourth-generation video game console developed and produced by Sega. It was originally released in Japan in 1988 as , then in North America in 1989 as Sega Genesis, and in Europe, Australia and other PAL regions in 1990 as Mega Drive. The reason for the two names is that...

 was handled by Shaw Wallace, with each product sold for 18,000 Indian rupee
Indian rupee
The Indian rupee is the official currency of the Republic of India. The issuance of the currency is controlled by the Reserve Bank of India....

s. Sega entered the partnership in the northern hemisphere spring of 1995 because it wanted to circumvent an 80% import tariff.

External links

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