Sense on Cents is a financial blog. It is authored and managed by Larry Doyle, a 23-year Wall Street

Wall Street

Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...

 veteran, and is found at www.senseoncents.com.

Sense on Cents was launched in January 2009, emphasizing investor education and protection with regard to the economy, markets, and finance. In the blog, Doyle covers an extensive array of topics and writes in a style which is understandable for those with little to no financial/market experience to graduate level professors. He has addressed at length the scam embedded in auction-rate securities. Doyle referred to the marketing and distribution by Wall Street of auction-rate securities as "the single greatest fraud ever perpetrated on investors". He has also raised questions about Wall Street's self-regulatory organization, the Financial Industry Regulatory Authority

Financial Industry Regulatory Authority

In the United States, the Financial Industry Regulatory Authority, Inc., or FINRA, is a private corporation that acts as a self-regulatory organization . FINRA is the successor to the National Association of Securities Dealers, Inc. ...

 (FINRA), in the blog.

Doyle previously worked in the mortgage business, starting in 1983, for First Boston

First Boston

First Boston Corporation was a New York-based, bulge bracket, investment bank, founded in 1932 and acquired by Credit Suisse in 1990. Together with its sister investment banks, it was referred to as CS First Boston after 1993 and part of Credit Suisse First Boston after 1996, the First Boston part...

 (as a mortgage-backed securities trader), Bear Stearns

Bear Stearns

The Bear Stearns Companies, Inc. based in New York City, was a global investment bank and securities trading and brokerage, until its sale to JPMorgan Chase in 2008 during the global financial crisis and recession...

 (where he was a senior managing director), and Union Bank of Switzerland

Union Bank of Switzerland

Union Bank of Switzerland was a large integrated financial services company located in Switzerland. The bank, which at the time was the second largest bank in Switzerland, merged with Swiss Bank Corporation in 1998, to become UBS to form what was then the largest bank in Europe and the second...

 (where he was head of mortgage trading), Bank of America

Bank of America

Bank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States by assets, and the fourth largest bank in the U.S. by market capitalization. The bank is headquartered in Charlotte, North Carolina...

, and JP Morgan Chase, where he was the National Sales Manager for Securitized Products.