Selling Solar: The Diffusion of Renewable Energy in Emerging Markets is a 2009 Earthscan

Earthscan

Earthscan is an English language publisher of books and journals on climate change, sustainable development and environmental technology for academic, professional and general readers....

 book by Damian Miller. Dr Miller argues that, in order to solve the climate crisis

Climate change

Climate change is a significant and lasting change in the statistical distribution of weather patterns over periods ranging from decades to millions of years. It may be a change in average weather conditions or the distribution of events around that average...

, the world must immediately and dramatically accelerate the commercialization of renewable energy technology

Renewable energy commercialization

Renewable energy commercialization involves the deployment of three generations of renewable energy technologies dating back more than 100 years. First-generation technologies, which are already mature and economically competitive, include biomass, hydroelectricity, geothermal power and heat...

. This needs to happen in the industrialized world, as well as in the emerging markets of the developing world where most future GHG

GHG

GHG can be an abbreviation for:* Greenhouse gas* George H. Goble, inventor of multi-CPU Unix systems, refrigerants, and winner of the 1996 Ig Nobel Prize in Chemistry.* Marshfield Municipal Airport in Marshfield, Massachusetts....

 emissions will occur.

Author Damian Miller holds a doctorate from the Judge School of Business, Cambridge, and is the CEO of Orb Energy which is based in India.