See Thru Broadcasting is a record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

that was the brainchild of record producer D. Sardy. For two years, new bands were jettisoned onto the college music charts and into Mom and Pop record stores. The web site was central to See Thru's identity, which Zurkow art directed. All album art and ancillary packaging was designed by Nancy Nowacek and Zurkow.