Secrets of the Mountain
Encyclopedia
Secrets of the Mountain is the first in a series of a made for TV movie produced by Procter & Gamble
and Walmart aimed at families.
The movie and other in the series feature embedded marketing
of Procter & Gamble and Walmart products.
The movie performed well in the ratings with 7.5 million viewers making it the highest rated family movie on broadcast television over the previous 6 months.
The movie was based on the book "Secret of Death Mountain", Several things were changed before the movie was produced. The Author DiPaulo was not contacted in the making of the movie and is now suing Walmart.
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and Walmart aimed at families.
The movie and other in the series feature embedded marketing
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
of Procter & Gamble and Walmart products.
The movie performed well in the ratings with 7.5 million viewers making it the highest rated family movie on broadcast television over the previous 6 months.
The movie was based on the book "Secret of Death Mountain", Several things were changed before the movie was produced. The Author DiPaulo was not contacted in the making of the movie and is now suing Walmart.