Secondfest
Encyclopedia
Secondfest is a music festival in the Second Life
virtual world. Unlike other musical performances on the web which provide audio through individual web pages for listeners to enjoy by themselves, Secondfest offers an on-line community the ability to experience entertainment together, in a large virtual space.
The first Secondfest event was aired in June 2007 and was favorably received by the artists and Second Life users alike. The festival was conceived and produced by Sara Linfoot (head of digital partnerships) and Sarah Ellison (head of events) at The Guardian
and curated by Sav Remzi
of Tirk Records. This, the first on-line festival of its type, featured artists and arenas from the UK festival circuit. Secondfest was subsequently awarded the AOP (Association of Online Publishers) prize for the 'Innovation' category and The Guardian Achievement Award for 'Innovation in advertising'.
In-universe bands also played:
[* Strangefates]http://www.strangefates.com/SLpage.htm
Also billed to 'appear' were:
As well as the four stages, the festival site included a cinema, private beach party, games, roller skating, food court, bar, deer rides and walk on map.
http://www.strangefates.com/StrangefatesSLvideos.html
Second Life
Second Life is an online virtual world developed by Linden Lab. It was launched on June 23, 2003. A number of free client programs, or Viewers, enable Second Life users, called Residents, to interact with each other through avatars...
virtual world. Unlike other musical performances on the web which provide audio through individual web pages for listeners to enjoy by themselves, Secondfest offers an on-line community the ability to experience entertainment together, in a large virtual space.
The first Secondfest event was aired in June 2007 and was favorably received by the artists and Second Life users alike. The festival was conceived and produced by Sara Linfoot (head of digital partnerships) and Sarah Ellison (head of events) at The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
and curated by Sav Remzi
Sav Remzi
Sav Remzi is responsible for a number of ventures over the past 20 years, most notably the prolific label Nuphonic Records, The Blue Note Club in Shoreditch, the London Xpress radio shows for Xfm, Tirk Records, the Lovebox Festival, and the championing of various hit bands including New Young Pony...
of Tirk Records. This, the first on-line festival of its type, featured artists and arenas from the UK festival circuit. Secondfest was subsequently awarded the AOP (Association of Online Publishers) prize for the 'Innovation' category and The Guardian Achievement Award for 'Innovation in advertising'.
Day one
Artists that performed on day one included:- Toby Tobias
- Glimmer Twins
- Greg WilsonGreg WilsonGreg Wilson is a DJ and producer associated with both the early 80’s electro scene in Manchester, and the current disco / re-edit scene, for which he’s acquired a global following...
- Groove ArmadaGroove ArmadaGroove Armada is an English electronic music duo from London, England comprising Andy Cato and Tom Findlay. They are perhaps best known for their singles "I See You Baby" and "Superstylin'"...
's Tom Findlay
Day two
Day two, making use of four 'stages', included the following artists:- Hot ChipHot ChipHot Chip are an English electronic indie band. They have released four studio albums—Coming on Strong, The Warning, Made in the Dark and One Life Stand.-Formation:...
- The Cinematic OrchestraThe Cinematic OrchestraThe Cinematic Orchestra is a British jazz and electronic outfit, created in 1997 by Jason Swinscoe. The band is signed to Ninja Tune independent record label. In addition to Swinscoe, the band includes PC former DJ Food member on turntables, Luke Flowers , Tom Chant , Nick Ramm , Stuart McCallum ...
- Gilles PetersonGilles PetersonGilles Peterson , is a DJ, record collector and record label owner from London, UK. Through his labels Acid Jazz, Talkin' Loud, and latterly Brownswood Recordings, he has been associated with the careers of well-known artists of the 1990s such as Erykah Badu, Roni Size and Jamiroquai...
- New Young Pony ClubNew Young Pony ClubNew Young Pony Club are an English electronic band from London, consisting of members from London, Hereford, Cambridge and Bromley. Their influences are prominently from post-punk and New Wave....
- The AliensThe AliensThe Aliens are a Scottish band consisting of former Beta Band members Gordon Anderson , John Maclean and Robin Jones...
- HexstaticHexstaticHexstatic is a UK music duo, consisting of Stuart Warren Hill and Robin Brunson, that specializes in creating "quirky audio visual electro." Formed in 1997 after Hill and Brunson met while producing visuals at the Channel Five launch party, they decided to take over for the original members of the...
- ColdcutColdcutColdcut are an English dance music duo, comprising Matt Black and Jonathan More. Their signature style is electronic dance music, featuring cut up samples of hip hop, breaks, jazz, spoken word and various other types of music, as well as video and multimedia.-1980s:In 1986, computer programmer Matt...
Other
Other real world artists who performed include:- Pet Shop BoysPet Shop BoysPet Shop Boys are an English electronic dance music duo, consisting of Neil Tennant, who provides main vocals, keyboards and occasional guitar, and Chris Lowe on keyboards....
- Hadouken!Hadouken!Hadouken! are an English grime, electronica, dance band who formed in Leeds in October 2006 by singer, writer and producer James Smith, alongside his girlfriend, synth player Alice Spooner, guitarist Daniel "Pilau" Rice, and drummer Nick Rice. The band name is taken from the name of a special...
- Florence and the MachineFlorence and the MachineFlorence and the Machine is the recording name of English musician Florence Welch and a collaboration of other artists who provide music for her voice. Florence and the Machine's sound has been described as a combination of various genres, including rock and soul...
- Rob da BankRob da BankRobert John Gorham, known by the pseudonym Rob da Bank, is a British disc jockey. He presents a Friday-night/Saturday-morning show, Rob da Bank, on BBC Radio 1 from 5am-7am, focused on promoting new left field music...
In-universe bands also played:
[* Strangefates]http://www.strangefates.com/SLpage.htm
- DJ Jenns
- DJ Doubledown Tandino
- Slim Warrior
Also billed to 'appear' were:
- Simian Mobile DiscoSimian Mobile DiscoSimian Mobile Disco are a United Kingdom-based production and remix team formed in 2005 by James Ford and Jas Shaw of the band Simian. Musically, they are known for their analogue production...
- DigitalismDigitalismDigitalism may refer to:*Digital philosophy, a direction in philosophy and cosmology advocated by certain mathematicians and theoretical physicists.*Digitalism , a German electronic music group....
- The KnifeThe KnifeThe Knife are a Swedish electronic music duo from Gothenburg, formed in 1999. The group consists of siblings Karin Dreijer Andersson and Olof Dreijer, who together also run their own record company, Rabid Records. They first received international attention after their song "Heartbeats", covered by...
As well as the four stages, the festival site included a cinema, private beach party, games, roller skating, food court, bar, deer rides and walk on map.
External links
- http://www.guardian.co.uk/secondfest
- http://www.flickr.com/photos/tags/secondfest/
- http://www.vintfalken.com/secondfest-second-lifes-biggest-festival-in-photographs/
http://www.strangefates.com/StrangefatesSLvideos.html