Seb Bishop
Encyclopedia
Seb Bishop is the CEO of GOOP, Gwyneth Paltrow’s lifestyle company. Prior to joining GOOP, Seb was the International CEO of (RED), the organization created by Bono
and Bobby Shriver to raise money for The Global Fund to fight HIV/AIDS in Sub Saharan Africa
Seb is one of Britain's leading young entrepreneurs. He first made his mark at the age of 25 when he co-founded Espotting - the company that brought search marketing and the successful paid search (also known as pay-per-click) online advertising model to Europe. He expanded the business across Europe before selling the business to US based FindWhat.com in June 2004 in a deal which valued the company at $186m.
Before Espotting, Seb joined Publicis as an art director at the age of 19. He was then a part of Rainey Kelly Campbell Rolfe when they successfully took over Y&R London. During his advertising agency years, Seb created the award-winning campaign that launched Coca-Cola in Russia as well as campaigns for some of the world's most renowned brands, including Virgin, Diet Coke, HP, Renault and Nintendo.
In 2007, Seb was one of eight British entrepreneurs featured in the Channel 4 documentary 'Millionaires' Mission.' He spent three weeks in a remote region of Uganda, using Western entrepreneurial skills to bring sustainable relief from poverty stricken communities.
Seb is the Chairman of Steak Media (sold to Dentsu Inc in 2011), a global digital marketing agency and is also an active member of the business community with positions including Non Executive Director of Future PLC, the special-interest media group, Governor of the School of Communication Arts and a Young Global Leader of the World Economic Forum.
Seb is also an angel investor in a number of successful businesses such as Adjug (sold to IgnitionOne in 2011), Ebuzzing, a European distributor of branded content through social media and Orlebar Brown, a leading luxury swimwear brand.
Started in the fall of 2008, with an ever-growing number of subscribers, GOOP is Gwyneth Paltrow’s weekly lifestyle newsletter.
GOOP provides valuable information on a wide variety of subjects including food, travel, shopping, beauty, and wellness. Tapping into the knowledge and expertise of a wide range of contributors including doctors, actors, musicians, chefs and an eclectic group of good friends, Gwyneth curates each newsletter with an editorial eye for the best of what’s available in any given area.
Since 2006, (RED) has raised $180 million (as of September 2011) for the Global Fund helping more than 7.5 million people in Sub Saharan Africa.
Since 2000, the model of pay-per-click advertising/search marketing has driven much of the growth in the online advertising market and in 2002, both Google (with their Ad Words program) and Yahoo! (through their Overture acquisition) entered the European PPC market.
Seb is also an angel investor in a number of successful businesses such as Adjug (Sold to Innovation Interactive in 2011), Ebuzzing a European distributor of branded content through social media and Orlebar Brown, a leading luxury swimwear brand.
Millionaires' Mission
Bono
Paul David Hewson , most commonly known by his stage name Bono , is an Irish singer, musician, and humanitarian best known for being the main vocalist of the Dublin-based rock band U2. Bono was born and raised in Dublin, Ireland, and attended Mount Temple Comprehensive School where he met his...
and Bobby Shriver to raise money for The Global Fund to fight HIV/AIDS in Sub Saharan Africa
Seb is one of Britain's leading young entrepreneurs. He first made his mark at the age of 25 when he co-founded Espotting - the company that brought search marketing and the successful paid search (also known as pay-per-click) online advertising model to Europe. He expanded the business across Europe before selling the business to US based FindWhat.com in June 2004 in a deal which valued the company at $186m.
Before Espotting, Seb joined Publicis as an art director at the age of 19. He was then a part of Rainey Kelly Campbell Rolfe when they successfully took over Y&R London. During his advertising agency years, Seb created the award-winning campaign that launched Coca-Cola in Russia as well as campaigns for some of the world's most renowned brands, including Virgin, Diet Coke, HP, Renault and Nintendo.
In 2007, Seb was one of eight British entrepreneurs featured in the Channel 4 documentary 'Millionaires' Mission.' He spent three weeks in a remote region of Uganda, using Western entrepreneurial skills to bring sustainable relief from poverty stricken communities.
Seb is the Chairman of Steak Media (sold to Dentsu Inc in 2011), a global digital marketing agency and is also an active member of the business community with positions including Non Executive Director of Future PLC, the special-interest media group, Governor of the School of Communication Arts and a Young Global Leader of the World Economic Forum.
Seb is also an angel investor in a number of successful businesses such as Adjug (sold to IgnitionOne in 2011), Ebuzzing, a European distributor of branded content through social media and Orlebar Brown, a leading luxury swimwear brand.
Seb and GOOP
Seb joined GOOP in 2011 as the CEO. In this role, he oversees all aspects of the business.Started in the fall of 2008, with an ever-growing number of subscribers, GOOP is Gwyneth Paltrow’s weekly lifestyle newsletter.
GOOP provides valuable information on a wide variety of subjects including food, travel, shopping, beauty, and wellness. Tapping into the knowledge and expertise of a wide range of contributors including doctors, actors, musicians, chefs and an eclectic group of good friends, Gwyneth curates each newsletter with an editorial eye for the best of what’s available in any given area.
Seb and (RED)
In September 2008, Seb became the International CEO of (RED), the business founded by Bono and Bobby Shriver to raise money from the private sector to help fight AIDS in Africa. (RED) has forged partnerships with some of the world’s most sought-after brands including- American Express, Apple, Belvedere Vodka, Bugaboo, Converse, Dell, Shazam, Diptyque, Penguin Books, Emporio Armani, Gap, Nike, Hallmark cards and Starbucks - to create desirable (RED) branded products, with up to half the profits going to the Global Fund .Since 2006, (RED) has raised $180 million (as of September 2011) for the Global Fund helping more than 7.5 million people in Sub Saharan Africa.
Espotting
In 2000, at the age of 25, Seb co-founded Espotting, thus pioneering search marketing and pay-per-click advertising in Europe. He expanded the business across continental Europe, powering Yahoo!, Ask, Lycos, Alta Vista and many more, before selling to US-based FindWhat.com (NASDAQ; FWHT) in June 2004. He then led the global rebranding of the combined company under the MIVA name. Following the rebranding, Seb became President of MIVA (NASDAQ: MIVA).Since 2000, the model of pay-per-click advertising/search marketing has driven much of the growth in the online advertising market and in 2002, both Google (with their Ad Words program) and Yahoo! (through their Overture acquisition) entered the European PPC market.
Millionaires' Mission
In 2007 Seb was featured in Millionaires’Mission, a Channel 4 documentary in which eight British business leaders spent a month together in a remote region of Uganda, applying Western entrepreneurial skills to bring sustainable relief from poverty stricken communities. In the program, Seb helped create two businesses within the local communities - a farmers co-operative and Teach Inn Uganda, an innovative eco-tourism hotel. Since 2007, Teachinnuganda.com has welcomed many guests to the hotel, generating income for the parish community and through the help of Edirisa UK (Charity number 1112743), has now grown to three locations in Uganda.Professional Affiliations and Investments
Seb is the Chairman of Steak Media, a global digital marketing agency (sold to Dentsu in 2011), an independent non-executive director at Future Publishing plc, a Governor of the School of Communication Arts and is a member of the World Economic Forum’s Young Global Leaders.Seb is also an angel investor in a number of successful businesses such as Adjug (Sold to Innovation Interactive in 2011), Ebuzzing a European distributor of branded content through social media and Orlebar Brown, a leading luxury swimwear brand.
Awards
- Financial TimesFinancial TimesThe Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....
' “Top 50” Creative Businesses (2004) http://search.ft.com/ftArticle?queryText=espotting&y=0&aje=true&x=0&id=021028002398&ct=0 - Campaign Magazine's “A List” (2005)
- Campaign Magazine's “Faces to Watch” (1998)
- Media Week's “30 Under 30” (2002)
- Media & Marketing Europe's “40 Under 40” (2002)
- London Stock Exchange sponsored “Technology Entrepreneur of the Year” (finalist) (2005)
Board Membership
- Steak: Chairman (August 2006–present). Steak Media is one of the UK's fastest growing search marketing agencies. http://www.steakmedia.co.uk/digital-marketing-press-seb-bishop-chairman-steak-media.php
- Future Plc.Future PublishingFuture plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers...
: Non-Executive Director (June 2007–present). Future Plc. is an international special-interest media group with offices in the UK, US and France. It creates over 180 special-interest publications, websites and events. http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2177&year=2007&month=06 - AdJug: Non-Executive Board Member (June 2007–present). AdJug is an online advertising marketplace where advertisers and publishers can buy and sell ads directly. http://www.adjug.com/info/PressReleases/070627_AdJugFunding.asp
External links
Millionaires' Mission