Search-Driven Media
Encyclopedia
Search-Driven Media or SDM, was created by Skyword
, and presents a new approach to SEM
. Skyword’s SDM platform “enables writers to create content for partners from consumer to media brands …that is optimized for search and social media to drive more readers to that content.”
Skyword
Skyword Inc provides a Search-Driven Media platform that is designed to enable brands to reach their customers via natural search and the social web through content written by experts....
, and presents a new approach to SEM
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
. Skyword’s SDM platform “enables writers to create content for partners from consumer to media brands …that is optimized for search and social media to drive more readers to that content.”