Schön! Magazine is an English language fashion magazine, launched in June 2009, and currently based in London, England

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. It is a bi-monthly publication and is available in print, as well as online and for download on the magazine's website. The title in German means "beautiful."

According to its website, it's goal is "showcasing a dynamic and diverse array of ideas and talent" in art and fashion. In a recent survey conducted by the magazine, its readership is 54% male, 46% female, and 45% are over the age of 30. 42% earn more than £50,000 ($77,231 USD) a year. It has 23,000 copies in distribution to 43 countries, and has recently arrived in China.

The Schön! UK office is located at 58-60 Berners Street, London W1T 3NQ.

History

Schön! began as an online magazine intended to showcase the work of the online creative community Nineteen74.com, a 2009 Official Webby Honoree. It reflected the community's global scale by featuring articles, photos and work from each of the continents from which members of the community hailed. In the first few issues, features and articles were organized in terms of their continent of origin, but as the online community grew, so did the scope of the magazine. More recently, the magazine has dropped such formatting.

Though it is a relatively new publication, it has featured quite a few big-name models such as Andrej Pejic

Andrej Pejic

Andrej Pejić is an androgynous Australian male model.- Early life :Pejic was born in Tuzla, Bosnia and Herzegovina. He has one older brother. His mother, Jadranka, is Serbian and his father, Vlada, Croatian. His parents divorced shortly after his birth...

, Tony Ward

Tony Ward

Anthony or Tony Ward may refer to:*Tony Ward , American model, actor, fashion designer and photographer*Tony Ward , Irish rugby union player and footballer...

, and Victoria's Secret Angel Alessandra Ambrosio

Alessandra Ambrosio

Alessandra Corine Ambrósio is a Brazilian model. Ambrosio is best known for her work with Victoria's Secret and was chosen as the first spokesmodel for the company's "PINK" line...

. Celebrities such as Kathy Griffin

Kathy Griffin

Kathleen Mary "Kathy" Griffin is an American actress, stand-up comedienne, television personality, New York Times best-selling author and an LGBT rights advocate. Griffin first gained recognition for appearances on two episodes of Seinfeld, and then for her supporting role on the NBC sitcom...

 and Ivana Baquero have appeared in recent issues.

Past Issues

Schön! 1: Enlighten Your Senses, cover art - "Geometric Homicide" by Robert G. Bartholot

Schön! 2: Be Intoxicated, cover art - "Solweig" by Cyril Lagel

Schön! 3: Get Hypnotized, cover art - "Me" by Bruna Rotunno

Schön! 4: Be Thrilled, cover art - "The Six Continents" by Dimitris Theocharis

Dimitris Theocharis

Dimitris Theocharis was born on October 15, 1977 in San Jose, California to Greek parents. He is a photographer and video director who works in the fields of fashion, advertising, and fine art photography, and is noted for his surreal, unique and often colourful style.-Early life and...

Schön! 5: Rock Your World, cover art - "Alessandra the Great" by Jannis Tsipoulanis

Schön! 6: Taste It, cover art - "Blink" by Dimitris Theocharis

Dimitris Theocharis

Dimitris Theocharis was born on October 15, 1977 in San Jose, California to Greek parents. He is a photographer and video director who works in the fields of fashion, advertising, and fine art photography, and is noted for his surreal, unique and often colourful style.-Early life and...

Schön! 7: Get Addicted, cover art - "Loren" by Jannis Tsipoulanis

Schön! 8: Just a Dream?, cover art - "Wunderkinder" by Jannis Tsipoulanis

Schön! 9: Tony Ward, cover art - "Tony Ward" by Dimitris Theocharis

Dimitris Theocharis

Dimitris Theocharis was born on October 15, 1977 in San Jose, California to Greek parents. He is a photographer and video director who works in the fields of fashion, advertising, and fine art photography, and is noted for his surreal, unique and often colourful style.-Early life and...

Schön! 10: More Future Please!, cover art - "Mrs. Indiana Jones" by Jannis Tsipoulanis

Schön! 11: Sparkle!, cover art - "Lightness of Being" by Chris Levine

Schön! 12: Let the Sun Shine, cover art - "Miami Bitch" by Dimitris Theocharis

Dimitris Theocharis

Dimitris Theocharis was born on October 15, 1977 in San Jose, California to Greek parents. He is a photographer and video director who works in the fields of fashion, advertising, and fine art photography, and is noted for his surreal, unique and often colourful style.-Early life and...

Schön! 13: Lucky Thirteen, dual covers - "Flesh, Flags and Fatigues" by Tiziano Magni and "My Name is Neff - Garret Neff" by Phillip Mueller

Schön! 14: Strike!, dual covers - "Allure" by Christos Karantzolas and "Undercover" by Matthew Lyn