A satellite

Satellite

In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....

 media tour (SMT) is a technique used by corporations (primarily) to provide an "expert" of their choosing to local television news broadcasts for often-live interaction, with the goal of getting out a specific message. Satellite media tours are related to, and often used in conjunction with, Video News Releases

Video news release

A video news release is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, or government agency. They are provided to television newsrooms to shape public opinion, promote commercial products and services,...

. For example, a special version of a satellite media tour interview is often edited and distributed as a video news release, with the broadcaster adding in its own additional voice-over

Voice-over

Voice-over is a production technique where a voice which is not part of the narrative is used in a radio, television production, filmmaking, theatre, or other presentations...

. Co-op Satellite media tours, a common form, use one expert to make recommendations funded by more than one client, all under one category (e.g. "Four Great Ideas for Cleaning Your Bathroom").