Santoshi Mata
Encyclopedia
Santoshi Mata or Santoshi Maa is a relatively new goddess
Devi
Devī is the Sanskrit word for Goddess, used mostly in Hinduism, its related masculine term is deva. Devi is synonymous with Shakti, the female aspect of the divine, as conceptualized by the Shakta tradition of Hinduism. She is the female counterpart without whom the male aspect, which represents...

 in the Hindu
Hinduism
Hinduism is the predominant and indigenous religious tradition of the Indian Subcontinent. Hinduism is known to its followers as , amongst many other expressions...

 pantheon. She is venerated as "the Mother of Satisfaction", the meaning of her name. Santoshi Mata is particularly worshipped by women of North India
North India
North India, known natively as Uttar Bhārat or Shumālī Hindustān , is a loosely defined region in the northern part of India. The exact meaning of the term varies by usage...

 and Nepal. A vrata
Vrata
In the context of Hinduism and Hindu mythology, the term vrata denotes a religious practice to carry out certain obligations with a view to achieve divine blessing for fulfillment of one or several desires. Etymologically, vrata, a Sanskrit word , means to vow or to promise...

(ritual fast) called the Santoshi Maa vrata performed by women on 16 consecutive Fridays is believed to win the goddess' favour.

Santoshi Mata emerged as the goddess in the early 1960s. Her cult initially spread through word of mouth, vrata-pamphlet literature, and poster art. Her vrata was gaining popularity with North Indian women. However, it was the 1975 Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...

 film Jai Santoshi Maa
Jai Santoshi Maa
Jai Santoshi Maa is a 1975 low-budget Hindi film that became one of the top blockbusters of all time. Santoshī Mā , a goddess of satisfaction, was not widely known prior to the release of this film, but immediately after the release, became a huge phenomenon...

("Hail to Santoshi Maa")—narrating the story of the goddess and her ardent devotee Satyavati—which propelled this then little-known "new" goddess to the heights of devotional fervour. With the rising popularity of the film, Santoshi Mata entered the pan-Indian Hindu pantheon and her images and shrines were incorporated in Hindu temples. The film portrayed the goddess to be the daughter of the popular Hindu god Ganesha
Ganesha
Ganesha , also spelled Ganesa or Ganesh, also known as Ganapati , Vinayaka , and Pillaiyar , is one of the deities best-known and most widely worshipped in the Hindu pantheon. His image is found throughout India and Nepal. Hindu sects worship him regardless of affiliations...

 and related her to the Raksha Bandhan festival, however, it had no basis in Hindu scriptures.

Historical development

The 1975 film Jai Santoshi Maa
Jai Santoshi Maa
Jai Santoshi Maa is a 1975 low-budget Hindi film that became one of the top blockbusters of all time. Santoshī Mā , a goddess of satisfaction, was not widely known prior to the release of this film, but immediately after the release, became a huge phenomenon...

elevated Santoshi Mata, a little-known "new" goddess to the pan-Indian Hindu pantheon. The screenings of the film were accompanied by religious rituals by the audience. Some of the audience entered the theatre barefoot, as in a Hindu temple, and small shrines and temples dedicated to the goddess, started springing up all over North India. The film attained cult status and years after its release, special matinee Friday screenings were organized for women, who observed the goddess' Friday vrata
Vrata
In the context of Hinduism and Hindu mythology, the term vrata denotes a religious practice to carry out certain obligations with a view to achieve divine blessing for fulfillment of one or several desires. Etymologically, vrata, a Sanskrit word , means to vow or to promise...

(ritual fast) and engaged in her worship. The success of this low-budget film and media reports of the "sudden emergence of a modern celluloid goddess" resulted in scholarly interest in Santoshi Mata.

Art historian Michael Brand suggested Santoshi Mata emerged in the early 1960s with the establishment of five widely spread temples in North India. Her iconography also was crystallized in this period and slowly spread through poster art. Her cult spread among women through word of
mouth, pamphlet literature, and poster art. According to Brand and Professor John Stratton Hawley of the Barnard College
Barnard College
Barnard College is a private women's liberal arts college and a member of the Seven Sisters. Founded in 1889, Barnard has been affiliated with Columbia University since 1900. The campus stretches along Broadway between 116th and 120th Streets in the Morningside Heights neighborhood in the borough...

 (Department of Religion), it was the wife of Vijay Sharma, the director of Jai Santoshi Maa, who urged her husband to "spread the goddess's message".

Hawley notes: "As her film brought her to life, Santoshi Ma quickly became one of the most important and widely worshiped goddesses in India, taking her place in poster-art form in the altar rooms of millions of Hindu homes. [...] Yet it is hard to conceive that Santoshi Ma could have granted such instant satisfaction to so many people had she not been part of a larger and already well-integrated culture of the Goddess. Her new devotees could immediately recognize many of her characteristic moods and attributes, and feel them deeply, because she shared them with other goddesses long since familiar to them." Hawley stresses that Santoshi Mata's iconography took elements from the familiar form of the Hindu goddesses. Santoshi Mata's characteristic posture standing or sitting on a lotus mirrored that of the goddess Lakshmi
Lakshmi
Lakshmi or Lakumi is the Hindu goddess of wealth, prosperity , light, wisdom, fortune, fertility, generosity and courage; and the embodiment of beauty, grace and charm. Representations of Lakshmi are also found in Jain monuments...

 (Shri). The weapons she held—the sword and the trident—are traditional attributes of the goddess Durga
Durga
For the 1985 Hindi Film of Rajesh Khanna see DurgaaIn Hinduism, Durga ; ; meaning "the inaccessible" or "the invincible"; , durga) or Maa Durga "one who can redeem in situations of utmost distress" is a form of Devi, the supremely radiant goddess, depicted as having eighteen arms, riding a lion...

. According to sociologist Veena Das, the story of Santoshi Mata and Satyavati from Jai Santoshi Maa borrows from older Hindu legends like those of sati Anusuya, who humbled the pride of the jealous goddess triad and of an ardent devotee—of the goddess Manasa
Manasa
Manasa is a Hindu folk goddess of snakes, worshipped mainly in Bengal and other parts of northeastern India, chiefly for the prevention and cure of snakebite and also for fertility and prosperity. Manasa is the sister of Vasuki, king of Nāgas and wife of sage Jagatkāru...

—who has to face opposition from her family and other goddesses to worship her patron Manasa.

Brand, Das, Professor Kathleen Erndl of the Florida State University (Department of Religion) and Stanley Kurtz who authored the book "All the Mothers are One" considered that there was nothing "new" about Santoshi Mata, rather she was just another model of the prototype Hindu Divine Mother. Erndl identified Santoshi Mata with the lion-riding goddess, Sheranvali.

Hawley notes that although a temple dedicated to Santoshi Mata existed in Jodhpur
Jodhpur
Jodhpur , is the second largest city in the Indian state of Rajasthan. It is located west from the state capital, Jaipur and from the city of Ajmer. It was formerly the seat of a princely state of the same name, the capital of the kingdom known as Marwar...

 before the release of the Jai Santoshi Maa, before 1967, the same temple was dedicated to a goddess called Lal Sagar ki Mata—The Mother of the Lal Sagar Lake, on whose banks the temple is situated. However, Lal Sagar ki Mata unlike the vegetarian Santoshi Mata, was offered animal sacrifices. With rising popularity of the film, Santoshi Mata images and shrine were incorporated in Hindu temples and in some cases, Santoshi Mata was installed as the presiding deity like in Jodhpur, deposing other goddesses from that status.

According to Professor Philip Lutgendorf of the University of Iowa
University of Iowa
The University of Iowa is a public state-supported research university located in Iowa City, Iowa, United States. It is the oldest public university in the state. The university is organized into eleven colleges granting undergraduate, graduate, and professional degrees...

 (Modern Indian Studies), the Santoshi Maa vrata was gaining popularity among women in North India in the 1960s, a decade before the release of Jai Santoshi Maa. He further notes that the fact that Santoshi Mata expected the inexpensive raw sugar and roasted chickpeas—associated with the "non-elite"—as offerings in her vrata and her benevolent nature made her popular with the masses. However, Das considers the film was instrumental in spreading the Santoshi Mata worship to the illiterate, who until then could not have known the written vrata katha (legend related to the vrata).

Even though the script of Jai Santoshi Maa has no scriptural basis, scholars Anita Raina Thapan and Lawrence Cohen cite Santoshi Mata's cult as evidence of Ganesha's continuing evolution as a popular deity.

Worship:The vrata

The Santoshi Mata vrata is to be observed on 16 successive Fridays or till one's wish is fulfilled. The devotee should perform a puja (worship) of Santoshi Mata and offer her flowers, incense and a bowl of raw sugar and roasted chickpeas (gur-chana). The devotee should have only one meal during the day and not eat or serve bitter or sour food to others. When one's wish is granted, one should organize a udyapan ("bringing to conclusion") ceremony, where eight boys should be served a festive meal.

Vrata-katha

Unlike other Indian mythological films which were based on the Hindu epics or the Puranic scriptures, Jai Santoshi Maa was based on a popular pamphlet about the vrata katha (legend of the ritual fast) of Santoshi Mata's Friday vrata. The vrata katha is as follows: An old woman had seven sons, the youngest of whom was irresponsible so she served him the leftovers of his brother's meals as his daily meal. The wife of the youngest son got to know this and told her husband, who left the house to seek his fortune. He acquired work with a merchant and became wealthy, but forgot about his wife. His wife was tormented by her in-laws in absence of her husband. Once, she came to know about the 16-week Santoshi Ma vrata and performed it. As a result, Santoshi Mata appeared in her husband's dream and informed him of his wife's plight. He returned home wealthy and set up a separate household with his wife. In the udyapan ceremony of the vrata, the in-laws plotted against the wife and served sour food to the eight boys, offending Santoshi Mata. As a consequence, her husband was arrested. The wife re-performed the vrata and the udyapan. Her husband was released from prison and she soon bore a son. Once, the goddess visited the family, in a terrifying form; while the in-laws fled, the wife recognized the goddess and worshipped her. Then the in-laws asked forgiveness of the goddess and the whole family was blessed by the goddess. A. K. Ramanujan calls this tale with nameless characters as "the most interior kind of folktales: those generally told by women within domestic space." The vrata katha also does not associate the goddess with Ganesha
Ganesha
Ganesha , also spelled Ganesa or Ganesh, also known as Ganapati , Vinayaka , and Pillaiyar , is one of the deities best-known and most widely worshipped in the Hindu pantheon. His image is found throughout India and Nepal. Hindu sects worship him regardless of affiliations...

—the god of obstacle removal and beginnings, who is described as her father in the film and other devotee literature.

Jai Santoshi Maa

The film Jai Santoshi Maa links the birth of Santoshi Mata to the festival of Raksha Bandhan, where a sister ties a rakhi string bracelet on her brother's wrist and the brother gifts his sister sweets, gifts and a promise of protection. When Ganesha's sister Manasa
Manasa
Manasa is a Hindu folk goddess of snakes, worshipped mainly in Bengal and other parts of northeastern India, chiefly for the prevention and cure of snakebite and also for fertility and prosperity. Manasa is the sister of Vasuki, king of Nāgas and wife of sage Jagatkāru...

 celebrates the festival with him, his sons ask Ganesha to grant them a sister. Although Ganesha initially refuses, upon the repeated pleas of his two wives Riddhi and Siddhi
Consorts of Ganesha
The marital status of Ganesha varies widely in mythological stories and the issue has been the subject of considerable scholarly review. Several patterns of associations with different consorts are identifiable. One pattern of myths identifies Ganesha as an unmarried brahmacārin with no consorts...

, sons, sister and the divine sage Narada
Narada
Narada or Narada Muni is a divine sage from the Vaisnava tradition, who plays a prominent role in a number of the Puranic texts, especially in the Bhagavata Purana, and in the Ramayana...

, Ganesha creates Santoshi Mata through two flames rising from his wives' breasts. Narada decreed that this mind-born daughter of Ganesha will always fulfil everyone’s desires and thus, would be called Santoshi Maa, the Mother of Satisfaction.

The film then shifts from the heavenly abode of Ganesha to the earth, where the story of the goddess's devotee Satyavati is told. Satyavati, prays to the goddess, to get her married to Birju and after her wish is granted, she undertakes a pilgrimage of the temples of Santoshi Mata with her husband. The mischievous Narada incites the jealousy of the goddesses Brahmani
Brahmani
In Hinduism, Brahmani is a kind and benevolent aspect of Devi, the Divine mother. Brahmani is associated with the Hindu creator god, Brahma as His consort or Shakti . She is one of the seven Mother Goddesses called Matrikas.-As Kuldevi:Many Kshatriya clans consider Her to be their Kuldevi...

, Lakshmi
Lakshmi
Lakshmi or Lakumi is the Hindu goddess of wealth, prosperity , light, wisdom, fortune, fertility, generosity and courage; and the embodiment of beauty, grace and charm. Representations of Lakshmi are also found in Jain monuments...

 and Parvati
Parvati
Parvati is a Hindu goddess. Parvati is Shakti, the wife of Shiva and the gentle aspect of Mahadevi, the Great Goddess...

 (Ganesha's mother, thus Santoshi Mata's grand-mother)—wives of the Hindu Trinity of gods Brahma
Brahma
Brahma is the Hindu god of creation and one of the Trimurti, the others being Vishnu and Shiva. According to the Brahma Purana, he is the father of Mānu, and from Mānu all human beings are descended. In the Ramayana and the...

, Vishnu
Vishnu
Vishnu is the Supreme god in the Vaishnavite tradition of Hinduism. Smarta followers of Adi Shankara, among others, venerate Vishnu as one of the five primary forms of God....

 and Shiva
Shiva
Shiva is a major Hindu deity, and is the destroyer god or transformer among the Trimurti, the Hindu Trinity of the primary aspects of the divine. God Shiva is a yogi who has notice of everything that happens in the world and is the main aspect of life. Yet one with great power lives a life of a...

respectively—towards the "new" goddess Santoshi Mata. The goddess triad unleash their wrath on Satyavati. Like the vrata katha, Birju leaves to make a fortune. The goddess triad spread the rumour that Birju is dead and the lone "widow" Satyavati is tormented by her sister-in-laws. Birju forgets about Satyavati, but on the fulfilment of the Friday vrata by Satyavati, Santoshi Mata appears in Birju's dream and reminds him of his wife. Birju returns home a rich man and establishes a separate household with Satyavati. At the udayan ceremony, Satyavati's sister-in-laws mix sour food in the ritual meal, to be served to eight boys. Santoshi Mata punishes the sister-in-laws by crippling them and their sons who have the ritual meal, fall dead. Satyavati is blamed for this misfortune. But, finally when Satyavati prays to the goddess, the goddess appears before Satyavati and restores the boys and their mothers. Satyvati's kin then ask for the goddess' forgiveness. Ultimately, the goddess triad also repent and say that they were just testing Satyavati's devotion. Narada finally asks the goddess triad, their husbands and Ganesha to bless Santoshi Mata, which Lutgendorf interprets as an explicit confirmation to the new goddess's incorporation in the Hindu pantheon.

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