Samantha Skey
Encyclopedia
Samantha Skey is a recognized digital engagement strategist and a thought leader in the world of gamification
. She is the chief revenue officer for Recyclebank, a New York City-based clean tech company. Recyclebank
uses social gaming dynamics to encourage green action among mainstream consumers. Samantha is responsible for strategic development and oversight of sponsored programs and corporate alliances.
A frequent presenter and commentator for business and trade media, Skey’s speaking events include the Gamification Summit of 2011, GreenBiz State of Green Business Forum 2011, the Physic Ventures-Edelman Social Media Summit 2011, SheStreams 2011, OMMA Global New York 2011, Gamification Summit 2011 and ad:tech conference 2011. In an authored Advertising Age
article, Skey advised companies on how to reach millennial moms. She said that this generation of mothers (those born after 1980) are wallet-driven activists who consider both family health and environmental sustainability when making purchases. “The Millennial mom has different expectations for the brands she supports and demands transparency and authenticity both from the brand's on- and offline efforts.”
Skey helped develop Riddler, one of the web’s first real-time, multi-player, reward-based gaming sites at Interactive Imaginations. She has served in management positions at The Walt Disney Company
and CNET
, was the chief marketing officer at Passenger, Inc. and is a member of the founding executive team of Alloy Inc., where she served as executive vice president of strategic marketing.
Skey sits on the boards of ad:tech, The Earth Adoption Agency, SmartyPants Ltd., YouthNoise and The Bronx Academy of Letters
Skey holds a BA in comparative literature from Hamilton College.
Gamification
Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications and processes , in order to encourage people to adopt them...
. She is the chief revenue officer for Recyclebank, a New York City-based clean tech company. Recyclebank
RecycleBank
Recyclebank is a company headquartered in New York City with offices in Philadelphia and London that rewards people for taking everyday green actions with discounts and deals from thousands of local and national businesses. It does this by measuring the amount of material each home recycles then...
uses social gaming dynamics to encourage green action among mainstream consumers. Samantha is responsible for strategic development and oversight of sponsored programs and corporate alliances.
A frequent presenter and commentator for business and trade media, Skey’s speaking events include the Gamification Summit of 2011, GreenBiz State of Green Business Forum 2011, the Physic Ventures-Edelman Social Media Summit 2011, SheStreams 2011, OMMA Global New York 2011, Gamification Summit 2011 and ad:tech conference 2011. In an authored Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
article, Skey advised companies on how to reach millennial moms. She said that this generation of mothers (those born after 1980) are wallet-driven activists who consider both family health and environmental sustainability when making purchases. “The Millennial mom has different expectations for the brands she supports and demands transparency and authenticity both from the brand's on- and offline efforts.”
Skey helped develop Riddler, one of the web’s first real-time, multi-player, reward-based gaming sites at Interactive Imaginations. She has served in management positions at The Walt Disney Company
The Walt Disney Company
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
and CNET
CNET
CNET is a tech media website that publishes news articles, blogs, and podcasts on technology and consumer electronics. Originally founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through CNET Networks' acquisition...
, was the chief marketing officer at Passenger, Inc. and is a member of the founding executive team of Alloy Inc., where she served as executive vice president of strategic marketing.
Skey sits on the boards of ad:tech, The Earth Adoption Agency, SmartyPants Ltd., YouthNoise and The Bronx Academy of Letters
Skey holds a BA in comparative literature from Hamilton College.