Sally Preston
Encyclopedia
Sally Preston is a successful UK entrepreneur
and founder of the frozen babyfood company Babylicious. She is an advisor of the Conservative Party (UK)
as a member of the New Enterprise Council.
and then joined Marks & Spencer
’s ready-meals department in the 1980s. She left in 1999 to do consultancy work, partly motivated by the need to find a better balance between her working life and motherhood.
The early years of Babylicious were notable for a series of problems, including theft of the company's name and consequent litigation, and a vendetta campaign staged by an ill-wisher who impersonated an official to make derogatory calls to Preston's customers. However her company today has a turnover of £2.5M p.a. and the value of the brand is estimated at £4M.
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
and founder of the frozen babyfood company Babylicious. She is an advisor of the Conservative Party (UK)
Conservative Party (UK)
The Conservative Party, formally the Conservative and Unionist Party, is a centre-right political party in the United Kingdom that adheres to the philosophies of conservatism and British unionism. It is the largest political party in the UK, and is currently the largest single party in the House...
as a member of the New Enterprise Council.
Early career
Preston gained a degree in Food scienceFood science
Food science is a study concerned with all technical aspects of foods, beginning with harvesting or slaughtering, and ending with its cooking and consumption, an ideology commonly referred to as "from field to fork"...
and then joined Marks & Spencer
Marks & Spencer
Marks and Spencer plc is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products...
’s ready-meals department in the 1980s. She left in 1999 to do consultancy work, partly motivated by the need to find a better balance between her working life and motherhood.
Babylicious
Preston founded Babylicious in 2001, partly because she had seen a need for high quality frozen baby food, and partly because, being newly divorced and diagnosed with skin cancer, she felt that "life’s pretty bad as it is already, what have I got to lose?"The early years of Babylicious were notable for a series of problems, including theft of the company's name and consequent litigation, and a vendetta campaign staged by an ill-wisher who impersonated an official to make derogatory calls to Preston's customers. However her company today has a turnover of £2.5M p.a. and the value of the brand is estimated at £4M.