Sales Promotion (magazine)
Encyclopedia
Sales Promotion magazine is a monthly UK business-to-business magazine for people working in marketing.
It was launched in 1989 by Brainstorm Publishing, based in Hertford. It was then purchased in 1991 by Marketlink Publishing, based in Bishops Stortford, Hertfordshire
, and latterly Saffron Walden
, Essex
. http://catalogue.bl.uk/F/G5GCPA59YHCGFVULRLJBVA5475KB1RCDX3VILCLVXQJY9L5BSK-54827?func=full-set-set&set_number=049957&set_entry=000238&format=999 It remained part of the company’s portfolio after it was acquired by Eastern Counties Newspaper Group (ECNG) in 1999 for £5 million. When ECNG became Archant
in 2002, the division publishing Sales Promotion changed its name from Market Link to Archant Specialist.http://www.archant.co.uk/about_brief_history.aspx
Archant sold Sales Promotion magazine to Cambridgeshire-based Greenhill Publishing in 2005. The title was then bought by a newly formed company, Sales Promotion Publishing, in 2007.http://www.salespromo.co.uk/aboutus It is published in partnership with UK trade association, the Institute of Sales Promotion
.http://www.isp.org.uk/news.php?pid=179
The magazine is currently published 11 times a year, distributed to a controlled circulation of 8,000 senior people working in marketing and sales, including marketing agencies. It covers marketing through all media channels including digital, direct mail and experiential marketing as well as staff and channel-partner motivation.http://www.salespromo.co.uk/aboutus
Editors of the magazine have included Paul Rowney (founder) Kathryn Dale, Clare Irvin, Janine Hill, Mandy Thatcher, Lisa Burn, Kathryn Roberts, Jerry Glenwright and Gill Crawley, Matt Sullivan, Mark Ludmon and Martin Croft. They have regularly worked with guest editors drawn from the marketing community.
It was launched in 1989 by Brainstorm Publishing, based in Hertford. It was then purchased in 1991 by Marketlink Publishing, based in Bishops Stortford, Hertfordshire
Hertfordshire
Hertfordshire is a ceremonial and non-metropolitan county in the East region of England. The county town is Hertford.The county is one of the Home Counties and lies inland, bordered by Greater London , Buckinghamshire , Bedfordshire , Cambridgeshire and...
, and latterly Saffron Walden
Saffron Walden
Saffron Walden is a medium-sized market town in the Uttlesford district of Essex, England. It is located north of Bishop's Stortford, south of Cambridge and approx north of London...
, Essex
Essex
Essex is a ceremonial and non-metropolitan county in the East region of England, and one of the home counties. It is located to the northeast of Greater London. It borders with Cambridgeshire and Suffolk to the north, Hertfordshire to the west, Kent to the South and London to the south west...
. http://catalogue.bl.uk/F/G5GCPA59YHCGFVULRLJBVA5475KB1RCDX3VILCLVXQJY9L5BSK-54827?func=full-set-set&set_number=049957&set_entry=000238&format=999 It remained part of the company’s portfolio after it was acquired by Eastern Counties Newspaper Group (ECNG) in 1999 for £5 million. When ECNG became Archant
Archant
Archant is a publishing company, based in Norwich, England, United Kingdom. The group publishes four daily newspapers, around 75 weekly newspapers, and 75 consumer and contract magazines....
in 2002, the division publishing Sales Promotion changed its name from Market Link to Archant Specialist.http://www.archant.co.uk/about_brief_history.aspx
Archant sold Sales Promotion magazine to Cambridgeshire-based Greenhill Publishing in 2005. The title was then bought by a newly formed company, Sales Promotion Publishing, in 2007.http://www.salespromo.co.uk/aboutus It is published in partnership with UK trade association, the Institute of Sales Promotion
Institute of Sales Promotion
The Institute of Sales Promotion is an organisation in the UK that represents brand owners, agencies and service partners engaged in promotional marketing. Formed in 1933, it was established as the ISP in 1979 and provides professional diplomas and certificates, best-practice guidelines and...
.http://www.isp.org.uk/news.php?pid=179
The magazine is currently published 11 times a year, distributed to a controlled circulation of 8,000 senior people working in marketing and sales, including marketing agencies. It covers marketing through all media channels including digital, direct mail and experiential marketing as well as staff and channel-partner motivation.http://www.salespromo.co.uk/aboutus
Editors of the magazine have included Paul Rowney (founder) Kathryn Dale, Clare Irvin, Janine Hill, Mandy Thatcher, Lisa Burn, Kathryn Roberts, Jerry Glenwright and Gill Crawley, Matt Sullivan, Mark Ludmon and Martin Croft. They have regularly worked with guest editors drawn from the marketing community.