Safeguard (Soap)
Encyclopedia
Safeguard is an antibacterial soap
of P&G
registered with the Food and Drug Administration
(FDA) and is sold in the United States, Mexico, Ukraine, Latvia, Canada, Egypt, China, Pakistan, India and the Philippines.
of "A Soap For The Entire Family". However, their 1980s "The Smallest Soap in the House" ad campaign would be their most memorable, as it included ads of people complaining of their Safeguard bars getting smaller and smaller, and the ending of each commercial featuring a brand-new Safeguard bar in soap suds that, using stop-motion animation, shrinks down to about 80% used up just before the voice-over
says "The smallest soap in the house".
Antibacterial soap
Antibacterial soap is any cleaning product to which active antibacterial ingredients have been added. These chemicals kill bacteria and microbes, but are no more effective at deactivating viruses than any other kind of soap or detergent, and they also kill nonpathogenic bacteria.-Ingredients:Most...
of P&G
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
registered with the Food and Drug Administration
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...
(FDA) and is sold in the United States, Mexico, Ukraine, Latvia, Canada, Egypt, China, Pakistan, India and the Philippines.
Advertising History
In the 1960s and 1970s, Safeguard went by the informational-toned sloganSlogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
of "A Soap For The Entire Family". However, their 1980s "The Smallest Soap in the House" ad campaign would be their most memorable, as it included ads of people complaining of their Safeguard bars getting smaller and smaller, and the ending of each commercial featuring a brand-new Safeguard bar in soap suds that, using stop-motion animation, shrinks down to about 80% used up just before the voice-over
Voice-over
Voice-over is a production technique where a voice which is not part of the narrative is used in a radio, television production, filmmaking, theatre, or other presentations...
says "The smallest soap in the house".