Safari Press is a book publishing company specializing in books on big-game hunting and sporting firearms and is being run by Dr. Jacque Neufeld, editor in chief, and Ludo J. Wurfbain, publisher. It is privately owned by a small group of shareholders. The company started in May 1984 when it issued a small, dark green catalog under the name World Wide Hunting Books. The logo was that of a white rhino on a shield. World Wide Hunting Books sold antiquarian big-game hunting books by issuing a catalog about four times a year. In 1985 Safari Press published its first book, which was a reprint by James Mellon

Mellon

- People :* Ailsa Mellon Bruce , daughter of Andrew William Mellon, philanthropist* Alfred Mellon , British composer and conductor* Andrew W. Mellon , one of the longest serving U.S. Treasury Secretaries in history...

 entitled African Hunter. Safari Press used the rhino logo from WWHB.
The business was started in Seal Beach, California

Seal Beach, California

-Neighborhoods:Seal Beach encompasses the Leisure World retirement gated community with roughly 9,000 residents. This was the first major planned retirement community of its type in the U.S...

, and remained there until 1990 when it moved to a commercial office and warehouse in Huntington Beach. Initially it occupied one unit in a building, but over time, came to occupy the entire building.
The emphasis of the press was African big-game hunting from the outset, but by the late 1980s it published its first sporting-firearms book by Craig Boddington

Craig Boddington

Craig Boddington is a professional hunter, author and Marine.- Biography :Born in Kansas in 1953, as a teenager, when not involved with hunting and shooting, he spent a lot of time pursuing Boy Scout activities. At 17 years of age he became the youngest person to become Activities Director at his...

 entitled Safari Rifles. From there it branched out to wing shooting, North American and Asian big game, and mountain hunting. In 2002 the owners of Safari Press bought Sports Afield

Sports Afield

Sports Afield was founded in 1887 as a hunting and fishing magazine by Claude King and is the oldest continuous outdoor publication in North America. The first issue, in January 1888, was eight pages long and printed on newspaper stock, published in Denver, Colorado...

 magazine from Robert E. Petersen

Robert E. Petersen

Robert Einar "Pete" Petersen was an American publisher and founder of the Petersen Automotive Museum in 1994.Petersen was born in East Los Angeles, California and served in the Army Air Corps in World War II...

. As of early 2009 the press had published around 240 titles and had well over one million books in print.