SVP Worldwide
Encyclopedia
SVP Worldwide is a company that designs, manufactures, and distributes consumer sewing machines and accessories around the world under 3 brands: Singer
, Husqvarna Viking
, and Pfaff
. SVP was the result of an acquisition of the Swedish VSM Group, which included the Husqvarna Viking and Pfaff brands, by American private equity firm Kohlberg & Company LLC
, which owned the Singer brand. Management of SVP Worldwide is divided between the U.S. and Sweden.
(NYSE: MSO) announced a long-term endorsement deal by Martha Stewart to promote SVP's machines and accessories. In March 2008 it was announced that SVP would be an underwriter for Martha's shows Everyday Food and Everyday Baking from Everyday Food televised on PBS.
Singer Corporation
Singer Corporation is a manufacturer of sewing machines, first established as I.M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward Clark. Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then The Singer Company in 1963. It is...
, Husqvarna Viking
VSM Group AB
VSM Group AB , previously named Husqvarna Sewing Machines is a company based in Huskvarna, Sweden.The company is best known for "smart" sewing machines and sergers under the brands Husqvarna Viking and Pfaff...
, and Pfaff
Pfaff
--------Pfaff is a manufacturer of sewing machines and is now owned by the VSM Group AB.- History :Pfaff was founded in Kaiserslautern Germany in 1862 by guitar player Matthew Pfaff . Pfaff's first machine was hand-made, and designed to sew leather in the manufacture of shoes.- External links :*...
. SVP was the result of an acquisition of the Swedish VSM Group, which included the Husqvarna Viking and Pfaff brands, by American private equity firm Kohlberg & Company LLC
Kohlberg & Company
Kohlberg & Company is a private equity firm that focuses on leveraged buyout transactions founded by industry pioneer Jerome Kohlberg, Jr.Today, the firm invests in a variety of transactions including leveraged carveouts , take private transactions and acquisitions of privately held companies...
, which owned the Singer brand. Management of SVP Worldwide is divided between the U.S. and Sweden.
List of Products
- Embroidery Machines
- Sewing MachinesSewing machineA sewing machine is a textile machine used to stitch fabric, cards and other material together with thread. Sewing machines were invented during the first Industrial Revolution to decrease the amount of manual sewing work performed in clothing companies...
- Overlock MachinesOverlockAn overlock stitch sews over the edge of one or two pieces of cloth for edging, hemming or seaming. Usually an overlock sewing machine will cut the edges of the cloth as they are fed through , though some are made without cutters...
- Quilting Machines
- Steam Ironers
- After Market Products (Accessories)
Martha Stewart partnership
In April 2007, SVP Worldwide and Martha Stewart Living OmnimediaMartha Stewart Living Omnimedia
Martha Stewart Living Omnimedia Inc. is a diversified media and merchandising company founded by Martha Stewart. It is organized into four business segments: Publishing, Internet, Broadcasting media platforms and Merchandising product lines....
(NYSE: MSO) announced a long-term endorsement deal by Martha Stewart to promote SVP's machines and accessories. In March 2008 it was announced that SVP would be an underwriter for Martha's shows Everyday Food and Everyday Baking from Everyday Food televised on PBS.