SMS marketing
Encyclopedia
SMS Marketing is a relatively new type of mobile marketing that uses SMS
(short message service) text messaging
as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code
, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers. Although SMS Marketing has become a respected form of advertising, some marketers have been using it as a channel for spamming. The industry however does have set guidelines that prevent spamming and using purchased lists of mobile phone numbers.
SMS Marketing is a relatively new type of mobile marketing that uses SMS
(short message service) text messaging
as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code
, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers. Although SMS Marketing has become a respected form of advertising, some marketers have been using it as a channel for spamming.Search Mobile Computing http://searchmobilecomputing.techtarget.com/definition/SMS-spam July 2004, accessed September 1, 2011 The industry however does have set guidelines that prevent spamming and using purchased lists of mobile phone numbers.
SMS Marketing is a relatively new type of mobile marketing that uses SMS
(short message service) text messaging
as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code
, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers. Although SMS Marketing has become a respected form of advertising, some marketers have been using it as a channel for spamming.Search Mobile Computing http://searchmobilecomputing.techtarget.com/definition/SMS-spam July 2004, accessed September 1, 2011 The industry however does have set guidelines that prevent spamming and using purchased lists of mobile phone numbers.Mobile Marketing Association Policies and Guidlines http://mmaglobal.com/policies accessed September 1, 2011 Such practices have been established by the Mobile Marketing Association
, and supported by certain e-commerce based marketing websites such as texages.com. Texages Corporate Bio http://www.texages.com/?page_id=603 Accesed September 1, 2011] or Simple Texting The SMS industry as a whole tends to be trending towards opt-in only systems in which subscribers give consent to receive messages from a desired organization.Joyce, Kathleen Missing the Medium, Promo Magazine August 1, 2004http://promomagazine.com/interactivemarketin/marketing_missing_medium/ accessed Sepetmber 1, 2011 SMS Marketing is one of the newest and fastest growing types of marketing because if offers low cost, high return on investment, and places promotions and updates in the pockets of potential customers. It is similar to email
in cost, but offers much higher response rates as most mobile phone users open and view text messages.Rettie, Ruth1; Grandcolas, Ursula; Deakins, Bethan Journal of Targeting, Measurement and Analysis for Marketing, Volume 13, Number 4
July 4, 2005 Any business can benefit from text marketing— from retailers offering a discount coupon to national brands engaging millions of customers. Mobile users like text messaging and 95% of all texts get opened within five minutes, which is faster than email and social media updates. The key is to execute correctly with express consent and an incentive to join.Text Marketing Campaigns Streamlined with New Simple Texting Service http://news.yahoo.com/text-marketing-campaigns-streamlined-simple-texting-080232768.html
Mobile Marketing
SMS
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...
(short message service) text messaging
Text messaging
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...
as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code
Short code
Short codes are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from certain service provider's mobile phones or fixed phones...
, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers. Although SMS Marketing has become a respected form of advertising, some marketers have been using it as a channel for spamming. The industry however does have set guidelines that prevent spamming and using purchased lists of mobile phone numbers.
SMS Marketing is a relatively new type of mobile marketing that uses SMS
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...
(short message service) text messaging
Text messaging
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...
as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code
Short code
Short codes are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from certain service provider's mobile phones or fixed phones...
, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers. Although SMS Marketing has become a respected form of advertising, some marketers have been using it as a channel for spamming.Search Mobile Computing http://searchmobilecomputing.techtarget.com/definition/SMS-spam July 2004, accessed September 1, 2011 The industry however does have set guidelines that prevent spamming and using purchased lists of mobile phone numbers.
SMS Marketing is a relatively new type of mobile marketing that uses SMS
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...
(short message service) text messaging
Text messaging
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network...
as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code
Short code
Short codes are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from certain service provider's mobile phones or fixed phones...
, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers. Although SMS Marketing has become a respected form of advertising, some marketers have been using it as a channel for spamming.Search Mobile Computing http://searchmobilecomputing.techtarget.com/definition/SMS-spam July 2004, accessed September 1, 2011 The industry however does have set guidelines that prevent spamming and using purchased lists of mobile phone numbers.Mobile Marketing Association Policies and Guidlines http://mmaglobal.com/policies accessed September 1, 2011 Such practices have been established by the Mobile Marketing Association
Mobile marketing association
The Mobile Marketing Association is a global non-profit trade association established to foster growth of mobile marketing. The MMA's stated goals are to clear obstacles to market development, establish mobile media [guidelines and best practices] for sustainable growth, and evangelize the use of...
, and supported by certain e-commerce based marketing websites such as texages.com. Texages Corporate Bio http://www.texages.com/?page_id=603 Accesed September 1, 2011] or Simple Texting The SMS industry as a whole tends to be trending towards opt-in only systems in which subscribers give consent to receive messages from a desired organization.Joyce, Kathleen Missing the Medium, Promo Magazine August 1, 2004http://promomagazine.com/interactivemarketin/marketing_missing_medium/ accessed Sepetmber 1, 2011 SMS Marketing is one of the newest and fastest growing types of marketing because if offers low cost, high return on investment, and places promotions and updates in the pockets of potential customers. It is similar to email
Email
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
in cost, but offers much higher response rates as most mobile phone users open and view text messages.Rettie, Ruth1; Grandcolas, Ursula; Deakins, Bethan Journal of Targeting, Measurement and Analysis for Marketing, Volume 13, Number 4
July 4, 2005 Any business can benefit from text marketing— from retailers offering a discount coupon to national brands engaging millions of customers. Mobile users like text messaging and 95% of all texts get opened within five minutes, which is faster than email and social media updates. The key is to execute correctly with express consent and an incentive to join.Text Marketing Campaigns Streamlined with New Simple Texting Service http://news.yahoo.com/text-marketing-campaigns-streamlined-simple-texting-080232768.html
Solution Providers
- RunSMS.ru - SMS Marketing for good people
- Resalty.Net - SMS Advertising and Mobile Marketing in Saudi Arabia, Egypt, Gulf and MENA region.
- TranscEndedMarketing.com/sms - Empowering the Merchant!
- MissingSMS.com - Text Message Advertsing and SMS Mobile Marketing in United States.
External links
Mobile Marketing
Mobile Marketing
Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing....
SMS
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...