S'mores Grahams
Encyclopedia
S'mores Grahams was a short-lived cereal produced by General Mills
. This cereal was similar to Golden Grahams
with a blend of chocolate mixed in. It consisted of chocolate graham cracker cereal pieces and tiny marshmallows pieces similar to those found in packets of powdered hot chocolate mix. It was launched in 1982 and discontinued in 1988. General Mills
later resumed S'mores Grahams production throughout the late 1990s, but it has since been re-discontinued.
The cereal's mascot was the S'morecerer (an animated sorcerer). Ads with this mascot would feature a couple of kids trying to get to the cereal but then encountering a conflict (such as getting chased by a lion or their sail getting hit by lightning), then the S'morecerer would appear and transport them right to the cereal. It would usually end with one of the kids saying the tagline, "Can I have s'more?"
The prize in every box of S'mores Grahams for many years was a small pack of Starburst
candies.
Kellogg's introduced a similar cereal in 2003. This version (named Smorz
) featured larger marshmallows and "puffs" as the cereal-base, as opposed to the Golden Grahams style pieces of S'mores Grahams.
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
. This cereal was similar to Golden Grahams
Golden Grahams
Golden Grahams is a brand of breakfast cereal owned by General Mills. It consists of small toasted square shaped cereal pieces made of whole wheat and corn. The taste is a mix of honey and brown sugar...
with a blend of chocolate mixed in. It consisted of chocolate graham cracker cereal pieces and tiny marshmallows pieces similar to those found in packets of powdered hot chocolate mix. It was launched in 1982 and discontinued in 1988. General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
later resumed S'mores Grahams production throughout the late 1990s, but it has since been re-discontinued.
The cereal's mascot was the S'morecerer (an animated sorcerer). Ads with this mascot would feature a couple of kids trying to get to the cereal but then encountering a conflict (such as getting chased by a lion or their sail getting hit by lightning), then the S'morecerer would appear and transport them right to the cereal. It would usually end with one of the kids saying the tagline, "Can I have s'more?"
The prize in every box of S'mores Grahams for many years was a small pack of Starburst
Starburst (confectionery)
Starburst is the brand name of a cuboid-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated...
candies.
Kellogg's introduced a similar cereal in 2003. This version (named Smorz
Smorz
Smorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham-flavored corn cereal puffs and marshmallows, modeled after the flavor of S'mores....
) featured larger marshmallows and "puffs" as the cereal-base, as opposed to the Golden Grahams style pieces of S'mores Grahams.