Rural management is the study of planning, organising, directing, and controlling of co-operatives

Cooperative

A cooperative is a business organization owned and operated by a group of individuals for their mutual benefit...

, agribusiness

Agribusiness

In agriculture, agribusiness is a generic term for the various businesses involved in food production, including farming and contract farming, seed supply, agrichemicals, farm machinery, wholesale and distribution, processing, marketing, and retail sales....

 and allied fields. It merges the knowledge of management studies

Management

Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...

 and applying it in the rural context. Most of the courses are designed in such a way that the concepts taught in the class is applied in the real life through training in the rural areas through case-studies

Case study

A case study is an intensive analysis of an individual unit stressing developmental factors in relation to context. The case study is common in social sciences and life sciences. Case studies may be descriptive or explanatory. The latter type is used to explore causation in order to find...

and interaction with the rural people.