Run of Press
Encyclopedia
An run of press/publication (ROP), or display advertising
, ad is an advertisement requested to run anywhere within a newspaper or publication. When the publication is being assembled, the ROP ads are placed in open areas between the articles.
Display advertising
Display advertising is a type of advertising that typically contains text , logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content...
, ad is an advertisement requested to run anywhere within a newspaper or publication. When the publication is being assembled, the ROP ads are placed in open areas between the articles.