Round Table Advertising
Encyclopedia
Round Table Advertising is a privately held full-service advertising agency
located in Toronto
, Ontario
. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.
The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".
Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including Wonder Bread
. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand. A 30 second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.
In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30 second television commercial referencing the brand's history and the changes in its product lineup.
In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA
. As part of a multi-million dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.
In the summer of 2007, Scottish & Newcastle
ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider
. The campaign included various non-traditional executions of outdoor advertising.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
located in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
, Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.
The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".
Past and Current Clients
Round Table's past and present clients include:- Alliance AtlantisAlliance AtlantisAlliance Atlantis Communications Inc. was a Toronto-based media company that operated primarily as a specialty service operator in Canada. Alliance Atlantis also had offices in Halifax, Los Angeles, London, Dublin, Madrid, Barcelona, Shannon and Sydney.Alliance Atlantis was acquired by Canwest...
- Showcase TelevisionShowcase TelevisionShowcase is a Canadian English language Category A specialty channel owned by Shaw Media. Showcase is a predominantly fiction-based service centred around scripted television series and films.... - Burnbrae FarmsBurnbrae FarmsBurnbrae Farms - Burnbrae Farms is a Canadian producer and processor of eggs, supplying grocery store chains, the food service industry, large bakeries and industrial customers...
- Concerned Children's AdvertisersConcerned Children's AdvertisersConcerned Children's Advertisers is the name of a Canadian non-profit organization based in Toronto, founded in 1990. It is famous for producing over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with a big exclamation...
- COTA Health
- Fairmont Hotels & Resorts
- First Base
- Toronto.com
- Janes Family Foods
- Park'N Fly
- Providence HealthcareProvidence HealthcareProvidence Healthcare is a health care facility in Toronto, Ontario, Canada, specializing in rehabilitation for patients who have experienced strokes, orthopaedic surgery, or lower limb amputation, or who require specialized geriatric rehabilitation, assessment and treatment. It also provides...
- Ronald McDonald House CharitiesRonald McDonald House CharitiesRonald McDonald House Charities is an independent 501c3 organization whose mission is to create, find and support programs that directly improve the health and well being of children across the world...
- Scottish & NewcastleScottish & NewcastleScottish & Newcastle plc was a "long alcoholic drinks" company with positions in 15 countries, including UK, France and Russia. It was headquartered in Edinburgh, Scotland, UK. In the last 20 years, S&N expanded significantly from its home base to become an international business with beer...
- Strongbow CiderStrongbow CiderStrongbow is a brand of dry cider manufactured in England by H.P. Bulmer. Popular since it was launched in 1962, it is the best selling cider in the world, and its sales account for more than 20% of all the cider sold in the UK... - Shell Oil CompanyShell Oil CompanyShell Oil Company is the United States-based subsidiary of Royal Dutch Shell, a multinational oil company of Anglo Dutch origins, which is amongst the largest oil companies in the world. Approximately 22,000 Shell employees are based in the U.S. The head office in the U.S. is in Houston, Texas...
- Automotive Accessories - Toronto Parking AuthorityToronto Parking AuthorityThe Toronto Parking Authority is a public corporation owned by the City of Toronto.TPA was established in 1998 with the merger of parking operations in the cities of Toronto, York, Etobicoke, Scarborough, North York and the Borough of York...
- Weston Bakeries Ltd.
- WorkopolisWorkopolisWorkopolis is a Canadian website offering online career solutions: allowing employers to post jobs and candidates to post resumes in order to connect online. Workopolis also offers career management tools and advice and draws an audience of roughly three million visitors a month...
Notable Campaigns
Wonder Bread
Wonder Bread is the name of three North American brands of white bread: One produced by George Weston Bakeries in Canada, another by Hostess Brands in the United States, and the third by Grupo Bimbo in Mexico.- United States :...
. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand. A 30 second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.
In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30 second television commercial referencing the brand's history and the changes in its product lineup.
In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA
Omega-3 fatty acid
N−3 fatty acids are essential unsaturated fatty acids with a double bond starting after the third carbon atom from the end of the carbon chain....
. As part of a multi-million dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.
In the summer of 2007, Scottish & Newcastle
Scottish & Newcastle
Scottish & Newcastle plc was a "long alcoholic drinks" company with positions in 15 countries, including UK, France and Russia. It was headquartered in Edinburgh, Scotland, UK. In the last 20 years, S&N expanded significantly from its home base to become an international business with beer...
ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider
Strongbow Cider
Strongbow is a brand of dry cider manufactured in England by H.P. Bulmer. Popular since it was launched in 1962, it is the best selling cider in the world, and its sales account for more than 20% of all the cider sold in the UK...
. The campaign included various non-traditional executions of outdoor advertising.
Awards
Round Table Advertising has been recognized on numerous occasions for outstanding work in several categories:- The CASSIES Awards
- 2007 Bronze - Packaged Goods - Food - Wonder PlusWonder BreadWonder Bread is the name of three North American brands of white bread: One produced by George Weston Bakeries in Canada, another by Hostess Brands in the United States, and the third by Grupo Bimbo in Mexico.- United States :...
- 2007 Bronze - Best Launch - Wonder PlusWonder BreadWonder Bread is the name of three North American brands of white bread: One produced by George Weston Bakeries in Canada, another by Hostess Brands in the United States, and the third by Grupo Bimbo in Mexico.- United States :...
- 2006 Silver - Off To A Good Start - Wonder PlusWonder BreadWonder Bread is the name of three North American brands of white bread: One produced by George Weston Bakeries in Canada, another by Hostess Brands in the United States, and the third by Grupo Bimbo in Mexico.- United States :...
- 2003 Certificate of Excellence - Quebec & Regional English - Toronto.com
- 2002 Certificate of Excellence - Off To A Good Start - Toronto.com
- 2007 Bronze - Packaged Goods - Food - Wonder Plus
- Promax AwardsPromax AwardsPromaxBDA Awards honor design and marketing work in the advertising and promotions business from a company or individual that is broadcast, published or released in their respective markets....
- 2007 North America PROMAX Silver - Branding/Image Campaign Using One or More Media
- 2007 North America BDA Bronze - Total Package Design: Image All Inclusive Combination
- Media Innovation Awards
- 2008 Certificate - Television - WonderWonder BreadWonder Bread is the name of three North American brands of white bread: One produced by George Weston Bakeries in Canada, another by Hostess Brands in the United States, and the third by Grupo Bimbo in Mexico.- United States :...
- 2007 Bronze - Radio - WorkopolisWorkopolisWorkopolis is a Canadian website offering online career solutions: allowing employers to post jobs and candidates to post resumes in order to connect online. Workopolis also offers career management tools and advice and draws an audience of roughly three million visitors a month...
- 2003 Silver - Television - WonderWonder BreadWonder Bread is the name of three North American brands of white bread: One produced by George Weston Bakeries in Canada, another by Hostess Brands in the United States, and the third by Grupo Bimbo in Mexico.- United States :...
- 2008 Certificate - Television - Wonder