Rock Art Brewery
Encyclopedia
Rock Art Brewery is a microbrewery
located in Morrisville, Vermont
. It began production in 1997 in the Johnson, Vermont basement of founder Matt Nadeau. In 2001 it moved to a larger facility in nearby Morrisville, where it still resides. Its beers are distributed in Vermont, Massachusetts, Connecticut, Arizona, Pennsylvania, Maine and New Jersey. In addition to bottles and growlers, it offers firkin
s of cask ale
as special orders.
In September, 2009, Hansen Natural brand Monster Energy sent a 'cease and desist' letter to Rock Art Brewery about its Vermonster series of microbrew beers, saying "VERMONSTER in connection with beer will undoubtedly create a likelihood and/or dilute the distinctive quality of Hansen's MONSTER marks." Hansen Beverage Co. has sought reimbursement for legal expenses and asked Rock Art Brewery to abandon a trademark application. Hansen has trademarks for “Monster” and “Monster Energy.”
Matt Nadeau, a co-owner of Rock Art Brewery said he plans to fight the litigation, even though his attorney said it could be costly.
“Just don’t forget, it could get nasty,” Nadeau said his attorney advised.
Rock Art and Monster settled their dispute in October 2009. Nadeau credited social media and a grass-roots movement which pressured Hansen Beverage Co.
Ironically, Brooklyn Brewery
has been using the name Monster since the late 90's, prior to the creation of Monster Energy drinks.
Microbrewery
A microbrewery or craft brewer is a brewery which produces a limited amount of beer, and is associated by consumers with innovation and uniqueness....
located in Morrisville, Vermont
Morrisville, Vermont
Morrisville is a village in Morristown, Lamoille County, Vermont, United States. As of the 2000 census, the village population was 2,009. Morrisville has 2 country clubs, a hospital, a school featuring Greek architecture and an airport. The hospital and one of the country clubs are named after...
. It began production in 1997 in the Johnson, Vermont basement of founder Matt Nadeau. In 2001 it moved to a larger facility in nearby Morrisville, where it still resides. Its beers are distributed in Vermont, Massachusetts, Connecticut, Arizona, Pennsylvania, Maine and New Jersey. In addition to bottles and growlers, it offers firkin
Firkin
A firkin is an old English unit of volume. The name is derived from the Middle Dutch word vierdekijn, which means fourth, i.e. a quarter of a full-size barrel.Nor need you mind the serial ordealOf being watched from forty cellar holes...
s of cask ale
Cask ale
Cask ale or cask-conditioned beer is the term for unfiltered and unpasteurised beer which is conditioned and served from a cask without additional nitrogen or carbon dioxide pressure...
as special orders.
In September, 2009, Hansen Natural brand Monster Energy sent a 'cease and desist' letter to Rock Art Brewery about its Vermonster series of microbrew beers, saying "VERMONSTER in connection with beer will undoubtedly create a likelihood and/or dilute the distinctive quality of Hansen's MONSTER marks." Hansen Beverage Co. has sought reimbursement for legal expenses and asked Rock Art Brewery to abandon a trademark application. Hansen has trademarks for “Monster” and “Monster Energy.”
Matt Nadeau, a co-owner of Rock Art Brewery said he plans to fight the litigation, even though his attorney said it could be costly.
“Just don’t forget, it could get nasty,” Nadeau said his attorney advised.
Rock Art and Monster settled their dispute in October 2009. Nadeau credited social media and a grass-roots movement which pressured Hansen Beverage Co.
Ironically, Brooklyn Brewery
Brooklyn Brewery
Brooklyn Brewery was started in 1987 by former Associated Press correspondent Steve Hindy and former Chemical Bank lending officer Tom Potter. Hindy learned to brew beer during a six year stay in various Middle Eastern nations such as Saudi Arabia and Syria, where possession and consumption of...
has been using the name Monster since the late 90's, prior to the creation of Monster Energy drinks.