Robert Gifford is professor of Psychology

Psychology

Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...

 and Environmental Studies at the University of Victoria

University of Victoria

The University of Victoria, often referred to as UVic, is the second oldest public research university in British Columbia, Canada. It is a research intensive university located in Saanich and Oak Bay, about northeast of downtown Victoria. The University's annual enrollment is about 20,000 students...

 (British Columbia

British Columbia

British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...

, Canada). His main research interests are environmental psychology

Environmental psychology

Environmental psychology is an interdisciplinary field focused on the interplay between humans and their surroundings. The field defines the term environment broadly, encompassing natural environments, social settings, built environments, learning environments, and informational environments...

, social psychology

Social psychology

Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...

, and personality psychology

Personality psychology

Personality psychology is a branch of psychology that studies personality and individual differences. Its areas of focus include:* Constructing a coherent picture of the individual and his or her major psychological processes...

. He has worked on nonverbal behavior and on climate change behavior barriers. Gifford is the author of 4 editions of Environmental Psychology: Principles and Practice, which has also been translated into Japanese. Since 2002, he is editor in chief

Editor in chief

An editor-in-chief is a publication's primary editor, having final responsibility for the operations and policies. Additionally, the editor-in-chief is held accountable for delegating tasks to staff members as well as keeping up with the time it takes them to complete their task...

 of the Journal of Environmental Psychology

Journal of Environmental Psychology

The Journal of Environmental Psychology is a peer-reviewed academic journal published by Elsevier since 1980. Since 2002, its editor in chief is Robert Gifford . The journal reports scientific research on human interactions with the built and natural environment, with an emphasis on the individual...

. Gifford also serves on the editorial board

Editorial board

The editorial board is a group of people, usually at a publication, who dictate the tone and direction the publication's editorial policy will take.- Board makeup :...

s of Architectural Science Review and Applied Psychology

Applied Psychology (journal)

Applied Psychology: An International Review is a peer-reviewed academic journal for the field of applied psychology. Established in 1952, it is the official journal of the International Association of Applied Psychology and is published on their behalf by Wiley-Blackwell. It was formerly published...

. In addition, he has served as President of the environmental divisions of the American Psychological Association

American Psychological Association

The American Psychological Association is the largest scientific and professional organization of psychologists in the United States. It is the world's largest association of psychologists with around 154,000 members including scientists, educators, clinicians, consultants and students. The APA...

, the International Association of Applied Psychology, and the Canadian Psychological Association

Canadian Psychological Association

The Canadian Psychological Association is the primary organization representing psychologists throughout Canada. It was organized in 1939 and incorporated under the Canada Corporations Act, Part II, in May 1950.Its objectives are:...

.

Awards

• Fellow of the American Psychological Association
• Fellow of the Canadian Psychological Association
  Canadian Psychological Association
  The Canadian Psychological Association is the primary organization representing psychologists throughout Canada. It was organized in 1939 and incorporated under the Canada Corporations Act, Part II, in May 1950.Its objectives are:...
  
  
• Fellow of the Association for Psychological Science
  Association for Psychological Science
  The Association for Psychological Science , previously the American Psychological Society, is a non-profit international organization whose mission is to promote, protect, and advance the interests of scientifically oriented psychology in research, application, teaching, and the improvement of...
  
  
• The 2007 Career Award from the Environmental Design Research Association
  Environmental Design Research Association
  The Environmental Design Research Association is an international, interdisciplinary organization founded in 1968 by design professionals, social scientists, students, educators, and facility managers...